Group Marketing Manager

3 days based out of Hucknall, Nottingham - 2 days travelling | Full-Time | £40,000 - £48,000

We're recruiting on behalf of our client who are seeking a creative and commercially driven Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. This is a hands-on leadership role for an experienced marketer who can combine strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, customer engagement, revenue and brand growth.

• Develop and deliver the annual marketing strategy and campaign calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences and use customer insight and market trends to shape campaigns.
• Drive website performance, SEO, paid advertising, social media and customer engagement activity.
• Lead content creation, campaign messaging and creative asset development.
• Manage the promotion of seasonal events, new attractions, launches and special initiatives.
• Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build strong relationships across the business to ensure campaigns support wider commercial objectives.
• Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.

We're looking for a marketer who is equally comfortable developing strategy and rolling up their sleeves to deliver campaigns.

• Proven experience in a Marketing Manager or Senior Marketing role.
• Strong management experience.
• Strong experience delivering integrated multi-channel marketing campaigns.
• Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
• Experience using customer insight and data to drive marketing decisions.
• Strong commercial awareness and understanding of ROI and campaign performance.
• Excellent project management and organisational skills.
• Creativity, initiative and the confidence to develop and present new ideas.
• Experience managing budgets, agencies and multiple stakeholders.

• Experience with in leisure, attractions, tourism, hospitality, entertainment, retail or another consumer-facing sector.
• Experience marketing events, launches or visitor destinations.
• Knowledge of SEO, PR and CRM/email marketing.

This is an excellent opportunity for an ambitious marketing professional who enjoys creating innovative campaigns, identifying new opportunities and delivering measurable commercial success.