Digital Marketing Manager

Senior Digital Marketing Executive - Huddersfield Hybrid working - 2 days in the office

Joining a mid-size marketing team within a growing business, this role takes ownership of Digital Marketing activity, with a focus upon:

• 2 Company websites, including a re-launch project
• User experience, SEO, performance metrics
• Digital marketing campaigns
• CRM integration project
• Lead conversion & generation, analytics

• Digital marketing strategy - including websites, SEO, digital campaigns, lead generation
• Running, maintaining and improving the digital marketing activities
• Large-scope project work - supporting a website re-launch
• Monitoring integrated digital marketing analytics across all websites, providing insights and recommendation to ensure optimised activity and user engagement
• Management of company-wide integration of CRM for lead retrieval
• Scope and review relevant KPIs throughout campaigns and projects
• Play an active part in generation of ideas
• Manage and create content where appropriate

• At least 5 years' in a marketing role
• 3 years' digital marketing experience
• Experience in web marketing and digital analytics
• Pro‑active work style