Senior Digital UX & Design Manager

Role Purpose
We are looking for an experienced and commercially minded Senior UX Designer to lead the design and optimisation of our digital customer experience across web and mobile. This role will play a key part in shaping the future of our ecommerce platform, driving customer-centric design decisions, and ensuring our digital experiences are intuitive, accessible, and conversion-focused.
Working within a fast-paced agile environment, the Senior UX Designer will collaborate closely with Digital Trade, Product, Development, CRM, Customer Care, Data and Marketing teams to deliver seamless customer journeys. They will also be instrumental in supporting our continued evolution of Shopify and Shopify 2.0, ensuring design best practices are embedded across all digital initiatives.
Alongside hands-on design responsibilities, the role will provide leadership, coaching and development to a Junior UX Designer.
Role & Responsibilities
Customer Experience & UX Strategy

• Lead the UX vision across all digital touchpoints, ensuring customer needs and business objectives are aligned.

• Own the end-to-end user experience from discovery and research through to design, testing and optimisation.

• Create customer journey maps, user flows, wireframes, prototypes and interaction designs.

• Identify friction points and opportunities through analytics, user research, heatmaps, testing and customer feedback.

• Ensure designs balance customer needs, accessibility standards and commercial objectives.
Agile Product Delivery

• Act as an embedded member of agile delivery squads, working closely with Product Owners, Developers and stakeholders.

• Participate actively in sprint planning, backlog refinement, stand-ups, retrospectives and release planning.

• Translate business requirements into clear design solutions that are ready for development.

• Champion a test-and-learn culture, continuously iterating based on user insight and performance data.

• Drive faster decision making through collaborative workshops, design reviews and rapid prototyping.
Shopify & Ecommerce Experience

• Lead UX design for the Shopify platform, including Shopify 2.0 enhancements and future development initiatives.

• Partner with internal teams and external development agencies to deliver best-in-class ecommerce experiences.

• Design and optimise key ecommerce journeys including navigation, PLPs, PDPs, checkout, Buying for Baby and account experiences.

• Ensure UX recommendations are technically feasible within Shopify architecture and capabilities.

• Maintain awareness of Shopify innovations, industry trends and best practices.
Research & Optimisation

• Plan and conduct user research programmes and usability testing.

• Use quantitative and qualitative insights to identify opportunities for customer experience improvements.

• Partner with Digital Trade and Analytics teams to evaluate the performance of new features and enhancements.

• Support A/B testing and experimentation programmes to improve conversion, engagement and customer satisfaction.
Design Systems & Governance

• Help define and evolve the digital design system to ensure consistency and scalability.

• Establish UX standards, processes and best practices across the organisation.

• Advocate for accessibility, customer-centricity and design thinking across all digital initiatives.
Knowledge, Skills & Experience

• Significant experience in UX Design within ecommerce, retail or digital-first environments.

• Proven experience designing experiences on Shopify, ideally including Shopify 2.0.

• Strong understanding of agile product development methodologies.

• Demonstrable experience working within cross-functional delivery teams.

• Strong user research, usability testing and customer journey mapping expertise.

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