Regional Sales Manager

Job Title

Regional Sales Manager - North (HVAC Solutions) - Managing 4 TSMs

Northern Midlands, North and Scotland

Competitive Base + Uncapped Commission + Car Allowance + Benefits

We are seeking an experienced Regional Sales Manager to lead, develop, and grow our HVAC project sales across the Northern region. This is a strategic leadership role combining personal sales responsibility with active management of a regional sales team.

• Liquid chillers
• Heat pumps
• Fan coil units
• Air handling units (AHUs)
• Split systems
• VRF systems
• Heat recovery equipment

As Regional Sales Manager - North, you will take full ownership of regional performance, driving both revenue growth and team development.

This is a hands‑on leadership role where you will set direction, mentor your team, and personally engage in high-value projects.

• Develop and execute a strategic business plan for the Northern region
• Deliver regional sales targets and margin objectives
• Secure product specification with M&E consultants
• Build strong relationships with main contractors, HVAC contractors, installers, and end users
• Personally manage key accounts and major projects
• Oversee project tracking from design stage through to order and delivery
• Lead commercial negotiations on high‑value opportunities
• Provide accurate forecasting, budgeting, and pipeline reporting

• Lead, manage, and motivate a team of Area Sales Managers / Sales Engineers
• Set clear KPIs and performance objectives
• Conduct regular one‑to‑ones, performance reviews, and field coaching days
• Support the team in securing specifications and closing key deals
• Identify training and development needs
• Recruit and onboard new team members as required
• Drive a high‑performance, accountable sales culture
• Ensure CRM compliance and structured pipeline management across the team

• Work closely with internal technical, estimating, and operations teams
• Ensure smooth handover from sales to project delivery
• Provide market intelligence and competitor feedback
• Contribute to national sales strategy and product positioning

We are looking for a commercially driven HVAC professional with proven leadership experience.

You will have:

• Strong experience in HVAC project sales
• Demonstrable experience managing and developing a sales team preferable but we will consider a high performing sales professional looking for a step up
• Experience selling into consultants and contractors
• An established network across the Northern construction market
• Strong coaching, mentoring, and leadership skills
• Excellent negotiation and presentation abilities
• Strategic thinking combined with hands‑on delivery

You will be comfortable balancing personal sales responsibility with regional leadership.

• £60000 - £65000
• 15K bonus
• Car Allowance
Job Title

Regional Sales Manager - North (HVAC Solutions) - Managing 4 TSMs

Territory

Northern Midlands, North and Scotland

Salary

Competitive Base + Uncapped Commission + Car Allowance + Benefits

We are seeking an experienced Regional Sales Manager to lead, develop, and grow our HVAC project sales across the Northern region. This is a strategic leadership role combining personal sales responsibility with active management of a regional sales team.

Product Portfolio
• Liquid chillers
• Heat pumps
• Fan coil units
• Air handling units (AHUs)
• Split systems
• VRF systems
• Heat recovery equipment
The Role

As Regional Sales Manager - North, you will take full ownership of regional performance, driving both revenue growth and team development.

This is a hands‑on leadership role where you will set direction, mentor your team, and personally engage in high-value projects.

Key Responsibilities Regional Strategy & Sales Leadership
• Develop and execute a strategic business plan for the Northern region
• Deliver regional sales targets and margin objectives
• Secure product specification with M&E consultants
• Build strong relationships with main contractors, HVAC contractors, installers, and end users
• Personally manage key accounts and major projects
• Oversee project tracking from design stage through to order and delivery
• Lead…