Business Development Manager

Business Development Manager

Location:

hybrid / Peterborough or Huddersfield

Department:
Commercial

Contract type:
Permanent

We’re looking for a Business Development Manager to join ourteam and be the primary driver of new customer acquisition for Fleet Scout, responsible for identifying, engaging, and converting prospective customers across the fleet, transport and logistics sector. The Sales Manager will be the primary driver of new customer acquisition for Fleet Scout and Auto Pad AVI, responsible for identifying, engaging, and converting prospective customers across the car dealership and fleet rental sector.

Working in close partnership with the Solutions Engineer, the Sales Manager will lead the commercial relationship from initial outreach through to signed contract — owning the full sales cycle. The Solutions Engineer will provide analytical and technical support, building the business case and ROI model, while the Sales Manager leads the customer relationship, manages the opportunity, and closes the deal.

This is a hunter-led role for someone who thrives on winning new business, building relationships at all levels of a customer organisation, and is motivated by the commercial opportunity to sell a product with a clear, data-backed return on investment. The Fleet Scout/ Auto Pad AVI proposition sells itself to the right customer — the role is to find those customers, open doors, and guide them through a structured, value-led sales process.

Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long-term career with a company that values its people and offers genuine development and progression opportunities.

• Proactively identify, target, and engage prospective customers within defined market sectors including fleet operators, transport and logistics businesses, vehicle rental companies, dealership groups, and related industries.
• Build and maintain a healthy, well-qualified pipeline of new business opportunities using a combination of outbound prospecting, networking, referrals, and inbound lead follow-up.
• Develop a deep understanding of each prospect's operational challenges, fleet profile, damage costs, and business objectives to qualify the opportunity effectively.
• Own the full sales cycle from first contact through to contract signature, with the Solutions Engineer engaged at the right stages to support with business case development and commercial justification.

• Build and maintain strong relationships with key decision-makers and influencers across fleet, operations, finance, and procurement functions.
• Lead customer meetings, discovery sessions, and site visits to understand requirements and build credibility as a trusted advisor.
• Present Fleet Scouts/Auto Pad AVI proposition clearly and compellingly at all levels, from operational managers to board-level stakeholders.
• Manage the customer engagement process professionally, ensuring timely follow-up, accurate records, and a positive experience at every touchpoint.

• Work hand-in-glove with the Solutions Engineer to translate customer operational data into compelling business cases and ROI models.
• Brief the Solutions Engineer clearly on customer requirements, data gathered, and the commercial context needed to build an effective value proposition.
• Jointly present business cases and proposals to customer stakeholders, with the Sales Manager leading the commercial discussion and the Solution Engineer supporting the analytical narrative.
• Provide feedback from customer interactions to continuously improve the quality and relevance of business case outputs.

• Lead the development and submission of proposals, quotations, and tender responses, drawing on support from the Solutions Engineer and internal teams.
• Negotiate commercial terms, pricing, and contractual arrangements within agreed parameters, escalating where appropriate.
• Ensure that all proposals are professionally presented, commercially sound, and clearly…