Director of Search Engine Marketing; SEO

Hedges & Company is a full-service digital marketing agency specializing in the automotive aftermarket, OEM parts, and powersports industries. We combine deep industry expertise with performance-driven digital marketing strategies to help leading brands grow their businesses.

We are looking for an experienced Director of SEO to lead our SEO team and help shape the future of organic search for our clients. This is an opportunity for an experienced SEO leader who understands both the technical and strategic sides of SEO and is excited about the rapidly changing search landscape, including AI-powered and generative search.

The ideal candidate is a strategic thinker, strong team leader, and experienced SEO practitioner who can translate complex SEO concepts into clear strategies and measurable business results.

• Lead and manage Hedges & Company’s SEO team, establishing clear priorities, performance expectations, and accountability.
• Oversee the development and execution of comprehensive SEO strategies across a portfolio of automotive aftermarket, OEM, and powersports clients.
• Provide strategic direction across technical SEO, on-page SEO, content strategy, site architecture, schema, internal linking, and authority building.
• Stay ahead of changes in Google search, AI-powered search, generative search, and evolving user behavior.
• Develop strategies for optimizing client websites and content for emerging AI search and generative engine optimization (GEO) opportunities.
• Analyze SEO performance and translate data into actionable recommendations that support organic traffic, visibility, leads, revenue, and overall client growth.
• Work directly with clients and account teams to communicate SEO strategy, recommendations, results, and opportunities.
• Mentor and develop SEO team members through regular one-on-ones, coaching, training, and performance management.
• Lead SEO team capacity planning, workload prioritization, and resource allocation across client accounts.
• Establish and continuously improve Hedges & Company’s SEO processes, frameworks, reporting, tools, and deliverables.
• Collaborate with paid search, account management, content, development, and other teams to create integrated digital marketing strategies.
• Identify opportunities to improve the efficiency and scalability of SEO services through technology, automation, and AI tools.
• Help evaluate new SEO tools and technologies and determine how they can improve client results and team productivity.

• 7+ years of professional SEO experience, with at least 3 years of experience leading or managing an SEO team.
• Strong understanding of content strategy, topical authority, search intent, keyword research, and content optimization.
• Demonstrated success improving organic search visibility, traffic, leads, and/or revenue for clients or businesses.
• Experience developing and presenting SEO strategies to clients and senior stakeholders.
• Expert-level experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and Looker Studio.
• Understanding of how AI is changing search behavior and experience with emerging AI search, generative search, or GEO strategies.
• Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Proven ability to mentor, develop, and motivate an SEO team.
• Agency experience is strongly preferred.

Hedges & Company offers the opportunity to work in a specialized, agile agency environment where SEO strategy directly…