Regional Sales Manager

Responsibilities / Tasks

GEA Group, founded in Germany in 1881
, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well‑established company with the innovation of a forward‑thinking industry leader. At GEA, we’re not just building equipment, we’re building lasting careers with an average employee tenure range from 8 + years, reflecting the strong culture, growth opportunities, and support we provide.

• Start strong – Medical, dental, and vision coverage begins on your first day
• Recharge and refresh – Enjoy 12 paid holidays
  , including a flexible floating holiday, and 136 hours of PTO to relax or explore
• Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster
• Keep learning – Take advantage of tuition reimbursement to further your education or skillset
• Live well – Our wellness incentive program rewards healthy habits
• Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance
• Save smart – Flexible Health Savings and Spending Accounts to manage out‑of‑pocket expenses

The typical base pay range for this position at the start of employment is expected to be between $100,000 - $150,000 per year. GEA Group has different base pay ranges for different work locations within the United States.

The pay range is not guaranteed compensation or salary. The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job‑related reasons. You may be eligible for additional rewards, such as a discretionary bonus (based on eligibility) and/or equity awards.

The Regional Sales Manager (RSM) is responsible for driving new and custom plant business related to GEA’s equipment offerings within the Food Ingredients and Freeze‑Drying markets. This role requires a consultative selling approach focused on building strong customer relationships, identifying and qualifying leads, and gathering market intelligence. The RSM ensures accurate communication of customer needs to internal teams and coordinates sales activities across various company functions to deliver a seamless customer experience.

• Achieve annual capital equipment order targets for the assigned territory and technology matrix as set by the Director.
• Build and maintain strong relationships with key buyers to support lead identification, qualification, and market intelligence gathering.
• Proactively penetrate the market to generate new business opportunities. Ensure customer requirements are clearly communicated internally and collaborate cross‑functionally to support the sales process.
• Promote and sell GEA systems while representing the company in a professional and credible manner.
• Identify, qualify, pursue, and secure sales leads.
• Develop trusted customer relationships built on expertise, integrity, and responsiveness.
• Gather and communicate sales and market intelligence, including competition, pricing trends, and project developments.
• Respond to phone and written inquiries promptly, following up consistently throughout the sales cycle until final customer action.
• Collaborate with GEA process and mechanical engineers for technical guidance as needed.
• Prepare and deliver persuasive formal proposal presentations.
• Participate in assigned trade shows to support market visibility and lead generation.
• Negotiate secrecy agreements and sales terms & conditions in coordination with Business Unit management.
• Issue order confirmations and participate in internal turnover meetings with project management, product managers, engineers, purchasing, and administrative teams.
• Maintain accurate activity reports, proposal statuses, and sales forecasts.
• Manage travel and entertainment expenses in a timely and responsible manner.
• Support overall team objectives by completing additional tasks as assigned.
• Coordinate with the Service organization to ensure a unified “one face to the…