Junior Creative Alchemist; Creative Strategist in Training

(Like a creative strategist - but still levelling up.)

You know how some people can look at an ad and just get why it works?

Why one hook stops you cold… and another gets ignored?

If you’ve ever caught yourself analysing Tik Toks for pacing, or screens hotting Meta ads “for inspo,” keep reading - because this role might just be your creative home.

At Bright/Shift
, we help the brands who deserve to win, the ones improving health, sustainability, and how people live, by turning performance data into creative firepower.

And we’re looking for someone who’s ready to learn how to do that at scale.

We exist to make creativity perform. To use insight, storytelling, and experimentation to build ads that move people and move metrics.

This role learns to do exactly that, sitting where strategy, storytelling, and performance meet. With one advantage most juniors never get: you own live performance data across real ad accounts, and your read on it directly shapes what gets made next. Most juniors analyse ads they had no part in and never find out whether they were right. You'll find out every Sprint.

Our clients run on a four-week cycles, split into two mini sprints, and a PCA (Performance Creative Alchemist) owns the strategy and the relationship for each one. You're the engine underneath the Sprints team: the person who knows what the data is saying before anyone asks.

Here’s the highest-leverage thing you’ll do. You make the PCA's first hour of thinking unnecessary. Insight boards built, hypotheses drafted, “here's what worked and why we think so” already sitting there before ideation starts, so the PCA is refining and deciding, not staring at a blank page. That blank page is the bottleneck a PCA feels every single week. You're the one who removes it.

You’re not fetching and carrying. You’re the voice in the room on what the data says and what we should test next, a genuine input into what gets made. The role is built so you grow fast.

You’ll work closely with our Performance Creative Alchemists and Head of Performance Creative. Your job grows across three pillars.

Live in the ad accounts. Learn what's working, what's dying, and why.

• Run daily performance checks. Flag the winners, the losers, and the patterns worth a second look, and share them with the team.
• Own the monthly Bright/Tracking reports for clients, and the internal Top-Performers Report. Learn what actually counts as an “efficient” creative, and be able to say why it won.
• Become the team's go-to for anything insight-related.
• Turn what the data says into creative hypotheses, not just charts. Reach for the “so what” before anyone has to ask you for it.

Intellectual honesty matters here as much as accuracy. Anyone can pull a CPA. The rarer, more valuable thing is flagging when a result is ambiguous, when a sample's too small to trust, when two metrics tell different stories.

Turn insight into ideas worth testing.

• Set up ideation boards ahead of ideation week, loaded with insight and light ideation, so brainstorming starts with fuel instead of a blank canvas.
• Bring ideas grounded in data and strategy, not personal taste. Be obsessed with performance, not with what looks good.
• Support script development across ideation and briefing.
• Write hypotheses that turn an idea into a test with a reason behind it, so wins can be repeated on purpose and losses teach you something.

Help the ideas survive contact with the edit.

• Support PCAs writing clear, structured briefs that editors, designers, and creators can open and execute without coming back with questions.
• Learn what makes a paid social script actually convert: strategically built, on-brand, designed to move…