E-Commerce Manager

E-Commerce Manager

Location:

Wirral (hybrid - 3 days office; 2 days from home) Salary: £45,000 starting, scaling to £55,000 based on agreed performance targets reviewed at 12 months

Reports To:

Founder / Managing Director

Employment Type:

Full-time;
Permanent About Simple Lighting Simple Lighting is a UK-based LED lighting specialist established in 2009, selling 1,000 products across domestic and commercial categories. We operate on Shopify Plus, alongside sub-brands Exit Guardian (emergency lighting), Lighteez and Titan Drive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five-star reviews across Google, Trustpilot and Reviews.io.

We've just completed a major platform migration from Magento 2 to Shopify Plus, and we're now in the next phase of growth - sharpening paid media, scaling content, optimising conversion, and building out internal tooling. We're a small, capable team that moves quickly and values direct, practical thinking over corporate process.

The Role We need an E-Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isn't a coordinator role - you'll own trading performance, run the digital marketing stack, and lead the content team day-to-day. You'll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines-based creative team (Designers, Copywriters, 3D Artist, Social Exec).

Key Responsibilities Trading and Site Performance:
Own day-to-day trading performance across Simple Lighting and sub-brand sites. Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, Profit Metrics). Identify and action commercial opportunities - promotions, bundling, price testing, range gaps. Manage the Shopify Plus backend - collections, navigation, product catalogue, app stack. Paid Media:
Manage Google Ads (currently self-managed by the Founder - you'll take this on). Develop Microsoft Ads further (server-side tracking already in place). Lead Meta ads strategy - Advantage Shopping Campaigns, creative testing pipeline, volume creative tooling. Make profit-led decisions, not revenue-led - we care about contribution margin, not vanity ROAS. SEO and Content:
Work with Janelle to maintain the content roadmap - category pages, product pages, blog content, FAQ schema. Enforce content standards (commercial intent on category pages, internal linking, SEMrush-validated keywords, meta data standards). Continue post-migration SEO work - indexation monitoring, GSC management, technical fixes. Oversee Amazon listing optimisation alongside the website. Email and Retention:
Manage Klaviyo - campaigns, flows, segmentation, deliverability. Build the retention programme alongside acquisition. Team and Suppliers:
Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) - briefs out by 10am UK for same-day acknowledgement. Line-manage Janelle (content) day-to-day. Liaise with payment processors, platform partners and external agencies. Reporting:
Weekly trading report to the Founder. Monthly performance review with clear actions. What We're Looking For Essential: 4 years in an e-commerce role, ideally including time as an E-Commerce Manager or Senior Executive. Hands-on Shopify experience (Plus preferred but not essential). Proven Google Ads ownership - you've personally built and optimised campaigns, not just briefed an agency. Strong SEO fundamentals - on-page, technical basics, content strategy, GSC literacy.

Comfortable in GA4 and pulling your own data - not afraid of a spreadsheet. Confident managing creative and content briefs. Direct, plain-English communicator - we don't do corporate fluff. Nice to Have:
Commercial awareness around profit, not just revenue - experience with profit-based bidding tools like Profit Metrics, or a track record of managing to contribution margin. Meta ads management experience. Klaviyo or comparable email platform experience.…