SEO Analyst

Job Summary

The SEO Analyst is a customer-facing role that focuses on providing expertise and strategic consulting to Granicus Destination’s search engine optimization (SEO) clients. They focus on growing traffic and conversions through SEO and conversion rate optimization (CRO), strong content recommendations that are implemented by our team of writers, and site navigation, but may also occasionally provide guidance in paid media and other digital marketing campaigns.

SEO Analysts support their clients by understanding their digital marketing objectives, conducting research and analysis, monitoring performance and providing recommendations to improve website traffic and meet client goals. The SEO Analyst accurately understands the client’s goals and objectives and effectively communicates that information to others within the organization.

• Manages SEO, CRO, and content services for all assigned accounts, including meeting all service-level agreements.
• Conducts phone and face-to-face consultation, reporting, and training with clients. Delivers presentations.
• Educates clients on SEO, CRO, and content, including best practices. Provides recommendations for better results.
• Manages client communications and scope changes during project execution. Provides professional feedback and guidance when unreasonable demands are made.
• Reviews and responds to clients without delay and with complete answers.
• Assists customers with technical implementations.
• Creates and maintains positive client relationships and a high level of client satisfaction.
• Identifies and communicates upsell and cross-sell opportunities.
• Conducts thorough on-page optimization and site health checks.
• Analyzes data trends and organic performance, develops strategic SEO plans, and executes SEO activities to achieve high visibility in search results.
• Implements creative ways to improve organic results and works closely in a consultative role with the clients and SEO team.
• Explains SEO performance issues to clients in ways that are clear, understandable, and valuable.

• Utilizes Google Analytics, Search Console, SERanking, and other platforms to review SEO performance and provide descriptive, predictive and prescriptive analyses.
• Provides complete and correct monthly and quarterly reports by the 10th business day of the following month. Ensures delivery of all reports at least 48 hours prior to client call.
• Conveys analysis and recommendations in the report that are useful and unique to the client.

• Properly executes and produces all contracted items within an SEO project’s stated scope of work.
• Thoroughly reads, understands, and completes assigned tickets quickly without compromising quality.
• Creates and submits detailed tickets to SEO Specialists, developers or other departments for support when necessary.
• Reviews tickets when complete and checks for accuracy before closing the ticket.
• Self-manages ticket queue and assigns tickets as necessary for issues that arise, including new page optimizations.
• Develops and executes annual SEO Account Plan items on time and paces accounts appropriately.
• Ideates and executes data-driven A/B tests and optimization strategies for client websites.
• Utilizes Growthbook, Google Analytics, and Google Big Query for reporting. Analyzes test results and data to make informed decisions to meet client website goals.
• Communicates with clients to understand their highest needs and goals to develop content recommendations to publish live on the site.
• Conducts thorough keyword research to ideate, present, and ticket out content according to engagement level.
• Plans, presents, and tickets out content recommendations within the confines of engagement deliverables.
• Applies common SEO tools with confidence, including Google Analytics, Google Tag Manager, Google Keyword Planner, Google Search Console, SERanking, and Growthbook to assess SEO performance.
• Assists with the creation and implementation of meta, H1s, and on-page optimizations.
• Reviews tickets, including site health scans, and takes appropriate action for internal or…