Lifecycle Marketing Manager - Self Service Cloud

What is the role

We're looking for a seasoned Lifecycle Marketing Manager to own and grow product‑led email programs that drive user acquisition, activation, adoption, and expansion. The role involves translating product signals and user behavior into timely, relevant email experiences and using data to continuously improve conversion and engagement across the funnel.

• Own end‑to‑end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging.
• Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion.
• Scale product‑led lifecycle programs across global regions and user segments.
• Write and edit compelling email copy for developer, technical, and business audiences, adapting tone to persona and lifecycle stage.
• Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit‑driven messaging.
• Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders.
• Maintain a modular content library to accelerate execution and support localization.
• Build and manage end‑to‑end automated nurture programs in Marketo, including smart campaigns, trigger‑based flows, segmentation, and engagement programs.
• Implement product telemetry‑ and behavior‑based triggers to activate timely messaging at key lifecycle moments.
• Ensure program architecture is scalable, well‑documented, and follows deliverability best practices.
• Drive measurable improvement in trial‑to‑paid conversion rate through targeted nurture programs.
• Build and optimize onboarding, feature adoption, and re‑engagement sequences.
• Develop localized nurture tracks to support global audiences across distinct use cases and personas.
• Maintain QA, deliverability standards, and compliance with global email regulations.
• Contribute to documentation and best practices that support repeatable, scalable execution.

• 6+ years of email marketing experience, with a strong track record in lifecycle marketing.
• 5+ years of hands‑on Marketo experience, including building complex nurture architectures.
• Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift.
• Experience working in or alongside product‑led growth (PLG) motions.
• Strong copywriting skills with the ability to write for technical audiences without losing clarity.
• Comfort working with product telemetry data and behavioral signals to inform messaging strategy.
• Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously.
• Collaborative by nature, with experience coordinating across cross‑functional teams in a fast‑paced environment.

• Competitive pay based on the work you do here and not your previous salary.
• Health coverage for you and your family in many locations.
• Ability to craft your calendar with flexible locations and schedules for many roles.
• Generous number of vacation days each year.
• We match up to $2000 (or local currency equivalent) for financial donations and service.
• Up to 40 hours each year to use toward volunteer projects you love.
• Embracing parenthood with a minimum of 16 weeks of parental leave.

Elastic is an equal‑opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state, or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all. To request an accommodation during the application or recruiting process, please email candid We will reply within 24 business hours.

Applicants have rights under Federal Employment Laws and can view the following posters:
- Family and Medical Leave Act (FMLA) Poster
- Equal Employment Opportunity (EEO) Poster
- Employee Polygraph Protection Act (EPPA) Poster

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