Head of Marketing

Line management: Trainee Marketing Manager and Marketing Executive

Full-time.

The housing industry has been building the same way and marketing the same way for too long. Harper Crewe is here to change that, borrowing the best thinking from outside the sector to redefine what consumers expect, deserve, and demand from their house builder.

We build homes that fit into places, not just plots, creating neighbourhoods that connect people and stand the test of time. We're at a genuinely formative moment: the product is strong, the pipeline is growing, and the brand is being built with intent.

For us, just enough is never enough.

Harper Crewe is growing fast, and marketing is growing with it. Consumer expectations have fundamentally shifted. They demand transparency and experiences that rival the best consumer brands, not just the best house builders. We intend to meet that bar. This role exists to lead that charge.

The 5 year strategy is written and the ambition is clear: five years to definitive choice. You'll own the delivery of that strategy across five pillars, Customer Connections, Technology with Soul, Cultural Pioneer & Societal Catalyst, Market Leadership via Innovation, and Excellence Through People.

You won't be doing this alone. Harper Crewe works with a strong network of specialist agencies across creative, digital, media, CRM, and technology, experienced partners who are already embedded in the business and ready to deliver. Your job is to lead them with a clear brief and a high bar, and over time, as the team grows, you'll make considered decisions about what is best brought in-house and what is better kept with specialist partners.

You'll report to the Sales Director and work hand in hand with the sales team, using data, CRM, and smart deployment of AI and automation to sharpen lead generation, improve conversion, and reduce the sales cycle. This isn't a strategy-only role. You'll be hands on in the near term, building the internal function as you go, with a clear phased team plan to deliver against through to 2030.

We won't just change minds, we'll change the entire game.

Five pillars. One vision. Your job is to lead across all of them.

You sit at the intersection of marketing and sales performance. Own the CRM strategy and implementation, using automated nurturing workflows to improve lead to sale conversion. Oversee lead generation from initial enquiry through to sales handover. Work hand in hand with the sales team to ensure marketing qualified leads meet conversion targets, track what's working at every stage of the funnel, and report back with clear, actionable insight.

Marketing's job here is to sell homes. That's the measure.

Define and protect how Harper Crewe shows up, in sales suites, on social, in trade press, and at a local level around each development. Beyond bricks and mortar, we're building the foundation for how people live, connect, and thrive. The tone, the look, the message, the PR, the partnerships: you set the standard and hold the line on it.

Drive optimisation of the martech stack, including CRM, marketing automation, analytics platforms and AI driven tools, to deliver premium experiences with smart efficiency. Manage data architecture to enable hyper personalised, plot level marketing ure GDPR compliance and data governance across all customer touchpoints. Our technology infrastructure doesn't replace humans, it makes the complex simple and the ordinary extraordinary.

Run campaigns across paid, owned and earned that generate real leads and reservations. Lead the agency network, setting the brief, holding the standard, and getting the most out of partners. Own the marketing budget and be accountable for ROI, finding efficiency gains year on year as the function matures. Lead with AI and automation: nobody in house building has cracked this yet.

We want someone actively exploring the right questions, willing to test, learn, and build something others in the sector haven't caught up to yet.

Inherit a small but keen marketing team and build it into something high-performing. You'll be making hires and setting the bar. Start by doing. Build a team that operates with pace, ownership, and pride in the work.

• Experience leading or building a marketing function, with a genuine interest in how places, homes and communities are shaped
• Deep familiarity with CRM platforms and marketing automation, and a track record of using them to improve lead to sale conversion
• Genuinely hands on with AI and automation tools, someone actively experimenting, not just aware of the conversation
• Comfortable owning both brand strategy and performance marketing, and understanding how the two reinforce each other
• Strong commercial instincts and a data led approach. You understand that marketing exists to sell homes, not just to look good
• Experience managing budgets…