Global Product Marketing Strategist

Global Product Marketing Executive Charlotte Tilbury
• London, UK

Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC.

Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

Calling all beauty junkies with a keen consumer‑centric mindset and exemplary rigour and attention to detail! Charlotte Tilbury’s Product Marketing team is looking for a new Product Marketing Executive to complement the team.

Sitting in the Product Development Function, the Global Product Marketing team shapes the innovation strategy of the brand and delivers essential market, consumer, and portfolio insights to Charlotte and the business. With a consumer‑first approach, we partner with the NPD, Packaging & Artistry teams to create tomorrow's viral sensations and market breakthroughs, turning Charlotte's vision into clear, compelling, and consumer‑centric product concepts and stories.

Reporting into a Senior Product Manager, the Product Marketing Executive will play a key role in unlocking consumer and market insights, supporting innovation development, and bringing ideas to life through best‑in‑class presentations and seamless organisation.

As Global Product Marketing Executive you will

• Support the delivery of consumer, category, and competitor insights using a variety of sources (internal + external data, social listening, trend platforms)
• Analyse and distil data into clear, actionable insights to inform product innovation and strategic decisions
• Act as the team’s “trend detective,” monitoring the global beauty landscape—from K‑beauty to emerging indie brands (from Seoul to São Paulo)—tracking product trends, viral moments, and shifting consumer behaviours to identify what’s next and uncover white space opportunities before it hits the mainstream
• Contribute to insight reports, presentations, and innovation briefs with clarity, creativity, and a strong consumer narrative

Innovation & External Stakeholder Management

• Coordinate and organise agency presentations to feed into Charlotte Tilbury innovation days
• Ensure all agency outputs are clearly structured, relevant, and aligned to business needs

Innovation Presentations & Product Storytelling

• With the Senior Product manager, work closely with NPD and Packaging to collate Supplier innovation basket + agency insights into compelling narratives and innovation opportunities
• Assist in building visually engaging, consumer‑centric, compelling innovation presentations that bring product concepts to life
• Own the organisation of innovation reviews, including sample management & logistics
• Manage product samples end‑to‑end (ordering, tracking, organising), ensuring everything is ready to a high standard

Product Marketing Support & Execution

• Support the Product Marketing team in the creation of high‑quality decks for key calendarised projects across the innovation pipeline
• Ensure all materials are delivered on time, with strong attention to detail and alignment to brand standards
• Assist in VM plate artwork checks, ensuring product representation,…