Product Marketing Evangelist - Frontline

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work:
Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

We’re looking for a credible, energetic Product Marketing Evangelist to become a leading voice for Confirm's frontline proposition and help create demand in the market.

This is not a traditional, desk-based product marketing role. Sitting within Field Marketing, you'll spend a significant amount of time in the market: speaking at events, hosting customer and prospect conversations, leading webinars and round tables, creating strong points of view, and helping Sales turn interest into meaningful commercial conversations.

You'll combine product marketing discipline with the presence and curiosity of an industry evangelist. You'll understand the pressures facing frontline organisations - from readiness, productivity and retention to consistency, compliance and performance - and translate Confirm's capabilities into a story that is relevant, distinctive and commercially useful.

Working closely with Product, Sales, Customer Experience, Corporate Marketing and frontline customers, you'll connect what we build with what the market needs to hear. You'll bring external insight back into the business, strengthen our frontline narrative and help field programmes perform harder.

This role is the end-to-end Product Marketing owner for Confirm's frontline proposition. You'll own the strategy and the execution - from market insight, positioning and messaging to go-to-market planning, launches, competitive intelligence and sales enablement. You'll also take that work into the market, building authority and helping turn attention into engagement, opportunities and growth.

Roles and responsibilities include:

• Own the Frontline proposition and defining the story

• Own positioning, messaging, value propositions, and proof points for Confirm’s Frontline offering. Run brand promise and messaging workshops to build alignment across Product, Sales, Customer Experience, and Marketing.

• Lead go-to-market. Set the strategy for launches and major proposition developments, working across Marketing and commercial teams to take the message to market through campaigns, content, events, PR, partners, and customer activity.

• Shape product-to-market direction. Bring customer, competitive, and commercial insight into Product planning, helping identify the capabilities, use cases, and evidence needed to win.

• Build market visibility and be a visible advocate.

• Represent Confirm at industry events, webinars, round tables, podcasts, customer forums, and partner sessions.

• Build a distinctive point of view. Develop credible perspectives on frontline readiness, performance, engagement, and workforce enablement that extend beyond product promotion.

• Create market moments. Work with…