Head of Marketing

The Head of Marketing is part of Exeter Northcott’s SLT and holds a key role in taking forward our vision to be the country’s best regional theatre. The post holder will support the CEOs to ensure our strategic development and growth in sharing extraordinary stories with and for people in the SW.

As Head of Marketing, the post-holder will lead the marketing team in the delivery of an integrated marketing and communications function that drives:
strong and consistent box office and donations performance
high-quality, meaningful audience engagement
new audience acquisition and development
clear articulation of Exeter Northcott Theatre's charitable mission
The role will ensure marketing, sales and communications activity supports both commercial objectives and organisational impact, where audiences are invited not only to attend, but to connect, participate and support.
1. Campaign Delivery
2. Income through tickets, memberships and donations
3. Mission-Led, Brand & Storytelling
4. Audience Development, Data & Insight
As part of SLT working closely with the Joint CEOs to drive forward and deliver the strategic plan
5. Empowered Team Ensuring the effective agency and consistent wellbeing of staff teams
6. Excellent Operations
7. Financial Health
8. Strategic Lead Area:
Communications - ensuring that all communications are accurate, legal and socially responsible.

Essential
Substantial marketing experience preferably in an Arts setting
Demonstrable experience of team leadership and development
Experience managing budgets and delivering return on investment.
Strong analytical skills with experience of interpreting CRM, ticketing and digital performance data.
Experience reporting orally and in writing to internal and external stakeholders.
Excellent communication and stakeholder management skills.
Demonstrable commitment to collaborative working and collective accountability
Demonstrable commitment to inclusion, accessibility and audience development.
Ability to successfully prioritise a complex workload to deliver results on time and on budget.
Strong digital skills

Desirable
Knowledge of Spektrix or equivalent ticketing and CRM systems.

Experience of developing membership, loyalty or supporter programmes.
Experience working within an Arts Council England National Portfolio Organisation or similar.
Experience of working within GDPR standards.

As Head of Marketing, the post-holder will lead the marketing team in the delivery of an integrated marketing and communications function that drives:

strong and consistent box office and donations performance
high-quality, meaningful audience engagement
new audience acquisition and development
clear articulation of Exeter Northcott Theatre's charitable mission
The role will ensure marketing, sales and communications activity supports both commercial objectives and organisational impact, where audiences are invited not only to attend, but to connect, participate and support.