Brand Ambassador Bourbon & Portfolio Brands Job Hull area,Kingston upon Hull England UK,Marketing / Advertising / PR

Location: Kingston upon Hull

What makes this a great opportunity?

About Suntory Global Spirits

Suntory Global Spirits is a world leader in premium spirits. With a clear vision and strategy, a world-class portfolio of brands, and an inclusive, engaging culture, the business is growing its global footprint with an ambition to achieve $10B in sales by 2030.

We are a company rooted in two centuries of family heritage with a rich interplay of diverse cultures. Combining the new with the familiar, we encourage our people to inspire brilliance. To push boundaries. To pursue excellence and quality at every step.

Unleash Your Spirit and join a global team dedicated to crafting new experiences, from seed to sip.

What makes this a great opportunity

As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We’re building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition.

Be

part of the establishment & set-up of direct route-to-market project to elevate UK market to the next level. Exposure to a wide range of stakeholders, including senior leaders. Opportunity to contribute to driving commercial results and process improvement within a newly set up company.

The Brand Ambassador Bourbon & Portfolio Brands will be the senior advocacy lead and recognised authority for Suntory Global Spirits' Bourbon portfolio in the UK, championing brands including Jim Beam, Maker’s Mark and our Small Batch Bourbons, as well as supporting on our wider portfolio such as Sipsmith & Midori.

This role will bring the heritage, craftsmanship and distinct stories of our Bourbon brands to life, while shaping how we build advocacy, education and influence across the UK market.

Working across the trade, consumers, customers, media, luxury and prestige channels, the role will build communities of influential advocates and create exceptional experiences that strengthen brand equity and contribute to commercial growth.

Alongside leading Bourbon advocacy, the role will play an important role in developing our prestige Bourbon proposition, supporting the cultivation of relationships and commercial opportunities for high-value and single-cask expressions through prestige retail, specialist customers and high-net-worth individuals.

Role Responsibilities

Bourbon Portfolio Leadership & Advocacy

Act as the senior UK ambassador for the Bourbon portfolio, championing Jim Beam, Maker’s Mark and Small Batch Bourbons with credibility, expertise and passion.
Lead an integrated UK Bourbon advocacy strategy aligned with brand plans, portfolio priorities and commercial growth opportunities.
Bring each brand’s positioning, heritage, craftsmanship and stories to life while creating a compelling narrative for the overall portfolio.
Serve as a senior custodian of brand messaging, ensuring consistency and excellence across advocacy, education and experiences.
Build influential relationships with bartenders, hospitality professionals, customers, consumers, media, opinion leaders and collectors.
Maintain deep expertise in Bourbon and American Whiskey, including production, culture, competitors, trends and luxury and secondary markets.

Brand Education & Capability

Lead best-in-class Bourbon education and training for internal teams, customers, trade partners and external advocates.
Strengthen Bourbon knowledge across the business and trade through programmes that build long-term brand advocacy.
Develop scalable tools, assets and experiences enabling Sales, Marketing and ambassadors to represent the…