Sales & Lead Development Specialist

Preferred Floor & Tile CO. (PF&TCO) where we make flooring, stress-free and fun. We deliver world class service, exceptional support, and floors that make all residents feel right dquartered in Charlotte, North Carolina with nine regional offices across seven states. We are looking to continue to expand into more markets. Preferred Floor and Tile offers turn key flooring solutions, specializing in National and Regional Home Builders, Single Family Rental (SFR), and Multi-Family Property Management.

A family-owned business, PF&TCO continues to understand the importance of building and maintaining quality relationships with their clients.

We are seeking candidates who are dedicated, hard-working, self-motivated, resourceful, and dependable. We want to continue to offer unique flooring solutions to keep our customers saying “Wow, Preferred is amazing!” We offer competitive compensation with endless opportunities for growth within the company.

The Sales & Lead Development Specialist is responsible for driving lead generation and customer engagement strategies within retail locations to support the company’s sales growth objectives. This role identifies and engages potential customers in-store, assesses customer needs, and exercises independent judgment in determining opportunities to schedule in-home consultations for flooring or tile installation services.

The Sales & Lead Development Specialist plays a key role in influencing customer purchasing decisions and contributing to revenue generation by initiating conversations with customers already in the store, generating interest in our services, and coordinating in-home sales appointments. In addition to in-person interactions, the Sales & Lead Development Specialist manages follow-up communications, evaluates lead quality, and prioritizes outreach activities to maximize appointment conversion and sales pipeline development.

This position is expected to independently manage daily lead generation activities and meet established performance targets that directly support business growth.

• Develop and execute in-store customer engagement strategies designed to identify and convert potential customers into qualified leads for in-home consultations.
• Evaluate customer needs and project scope to determine appropriate service recommendations and opportunities for installation services.
• Creating a partnership with retail team to drive customer service.
• Coordinate and schedule appointments with the customer for in-home estimates for installation services.
• Attend in-home consultations and complete the measurement process and review the scope of work with the customer.
• Educate customers on the company’s installation services, product offerings, pricing structures, and available solutions to support informed purchasing decisions.
• Stay informed about flooring and tile options, installation processes, and promotions.
• Build and maintain strong customer relationships to create a positive and professional experience that supports brand reputation and repeat business.
• Maintain accurate records of customer interactions and appointments within the company’s CRM system.
• Collaborate with leadership by providing insights on customer needs, lead trends, and opportunities for improved conversion.
• Meet or exceed monthly targets for lead volume and appointment-to-sale conversion rates.
• Flexibility to work weekends, evenings, and holidays as needed to meet customer and business demands.
• Independently prioritize customer outreach, follow-up activities, and in-store engagement to maximize lead generation effectiveness.
• Other duties as assigned.

To perform this job successfully, an…