Digital Marketing & Operations Manager

Jackrabbit Technologies is the leading provider of software and services that help youth activity centers -- gymnastics, dance, cheer, swim, music, childcare, and others -- grow and operate efficiently. We are an entrepreneurial-minded, rapidly growing SaaS company that has been recognized as one of the Best Places to Work in North Carolina and one of North Carolina’s Top Industry-Driven Technology Companies.

Jackrabbit Technologies’ SaaS solution powers over 7,000 clients in 35 countries around the world.

We hire people passionate about what they do, provide them with the tools to succeed, and then get out of their way! Living our vision, mission, and values, our people are what make Jackrabbit Technologies an awesome place to work. And that “awesome place” is virtual -- all of our employees enjoy the privilege of working remotely. We always have and always will.

So, you must have reliable high-speed internet access. We are interested in speaking to qualified candidates who are authorized to work in the United States without current or future sponsorship. Jackrabbit is not able to sponsor employment visas for this position.

The Digital Marketing & Operations Manager owns the strategy, performance, technology, measurement, and continuous optimization of Jackrabbit’s digital marketing ecosystem. This role combines digital acquisition and conversion expertise with marketing operations and analytics to connect audience discovery, website behavior, automation, and funnel outcomes.

As a senior individual contributor within the Marketing team, this role serves as a key subject matter expert across digital strategy, website performance, search, paid media, marketing technology, automation, analytics, attribution, and data governance. You will partner closely with Creative, Content, Sales, Rev Ops, and technical resources to improve digital performance, strengthen marketing infrastructure, and create greater visibility into how marketing activity contributes to pipeline and revenue.

Success in this role requires a strong combination of digital marketing expertise, technical fluency, analytical thinking, operational discipline, and the ability to independently manage complex marketing systems and performance initiatives.

• Own digital marketing strategy across website, organic, and paid channels.
• Serve as Marketing business owner and subject matter expert for the CMS ecosystem and website roadmap, with Word Press expertise strongly preferred.
• Analyze user journeys and establish a continuous conversion-rate optimization and experimentation program.
• Partner with Creative, Content, and technical resources to improve digital experiences.
• Use performance data and testing to identify opportunities to improve website and landing-page effectiveness, audience engagement, and conversion.

• Lead organic search strategy, technical SEO oversight, and search performance monitoring.
• Establish answer-engine and AI-discovery practices and monitor how AI-powered discovery changes audience behavior and visibility.
• Partner with Content on topic, keyword, question, and content opportunities.
• Monitor evolving search behaviors, platform changes, and emerging discovery practices and recommend appropriate adjustments to Jackrabbit’s digital strategy.

• Own paid search, paid social, display, and retargeting strategy and performance, directly and/or through agency partners.
• Ensure effective audience strategy, conversion tracking, landing-page alignment, experimentation, and spend optimization.
• Monitor paid acquisition performance and recommend adjustments that…