Community Asset Manager

Overview

Under the direction of the Regional Manager, the Community Asset Manager is accountable for the full lifecycle performance of a rental community, with a focus on maximizing asset value
, driving leasing and sales velocity
, and delivering a hospitality-level resident experience
. This role blends traditional property management with an owner’s mindset—championing financial performance, asset preservation, and a culture of proactive, personalized service.

As the community’s lead operator and brand ambassador, the Community Asset Manager ensures strategic alignment between day‑to‑day operations and broader asset goals. Responsibilities range from revenue and NOI optimization to cultivating a high‑performing team and maintaining a refined, service‑driven atmosphere that exceeds resident expectations.

• Drive achievement of NOI targets through rent growth, lease‑up pacing, and expense control.
• Drive the development and execution of annual business plans and budgets; forecast revenue, expenses, and capital needs.
• Interpret financial performance reports (P&L, variance analysis, delinquency, occupancy trends) and initiate corrective actions as needed.
• Oversee accounts receivable, collections, rent posting, security deposit administration, and financial.
• Identify opportunities for revenue optimization (rent increases, ancillary income, vacancy loss reduction).
• Manage and monitor capital expenditure plans and ROI‑driven enhancements to common areas and unit finishes.
• Evaluate vendor contracts and bids with an asset‑management lens—ensuring return on spend and long‑term value.
• Collaborate with construction and Service Manager to ensure readiness of inventory.

• Lead all on‑site sales and leasing activities to achieve aggressive lease‑up goals.
• Inspire a culture of high‑performance leasing through daily coaching, call conversion metrics, and mystery shop readiness.
• Collaborate with marketing and regional teams to launch targeted outreach and digital campaigns aligned with local demographics.
• Monitor daily traffic sources, team closing ratios, and customer journey insights; adjust tactics to improve conversion.
• Personally engage with key prospects and corporate clients to secure leases and maintain a visible sales presence.

• Deliver a hospitality‑forward culture, ensuring all touchpoints—tours, move‑ins, maintenance, events—reflect a white‑glove standard.
• Lead a resident‑first approach that proactively anticipates needs, solves problems, and builds lasting satisfaction and retention.
• Implement elevated amenity programming and curated community events to build engagement and brand identity.
• Monitor all service requests and turnarounds with an emphasis on speed, quality, and minimal disruption.
• Conduct regular property walks to uphold standards of luxury, safety, and curb appeal.

• Recruit, onboard, and retain top‑tier talent with strong service and sales acumen.
• Build a collaborative team environment rooted in accountability, transparency, and professional growth.
• Conduct regular performance evaluations and implement individualized development plans for direct reports.
• Foster a team culture aligned with ownership expectations and brand positioning.

• Ensure full compliance with Fair Housing laws, landlord‑tenant ordinances, and local regulations.
• Serve as the community’s legal liaison for evictions, lease violations, court proceedings, and resident disputes.
• Enforce risk management and safety protocols, conduct regular inspections, and support insurance documentation needs.

• Bachelor’s degree.
• 3+ years of multi‑family property management experience, ideally in lease‑up communities.
• Strong grasp of asset operations: budget management, financial reporting, and capital planning.
• Sales and leasing expertise with a track record of achieving and exceeding occupancy goals.
• Exceptional written and verbal communication skills.
• Technologically proficient with Real Page One Site, Knock, Excel, and digital marketing platforms.
• Working knowledge of…