Marketing Manager

Marketing Manager

Location: Huntersville, NC (Fully Onsite)

A growing, sales-driven B2B organization is seeking a Marketing Manager to lead and scale its marketing function. This is a newly created role with high visibility, focused on building a predictable lead generation engine, strengthening alignment with sales, and driving measurable revenue impact.

This position offers the opportunity to take ownership of marketing strategy and execution while managing and developing a small team.

• Own end-to-end lead generation, from inbound capture through sales handoff

• Manage and optimize lead sources including digital campaigns, website inquiries, and trade shows/events

• Design and execute lead nurturing programs using email, automation, and targeted content

• Partner closely with sales and executive leadership to define lead qualification criteria and handoff processes

• Build and maintain dashboards and reports tied to pipeline, conversion rates, and revenue influence

• Analyze marketing performance data and recommend data-driven improvements

• Support trade show and event marketing, including pre-event outreach and post-event follow-up

• Lead and develop one direct report within the marketing function

Required:

• 5–7 years of experience in B2B marketing, preferably in a sales-driven environment

• Proven experience managing lead generation, nurturing, and qualification processes

• Hands-on CRM experience (Salesforce required)

• Strong analytical skills with experience tying marketing activity to pipeline and revenue

• Experience managing email, digital, and campaign-based marketing initiatives

• Ability to work independently, assess existing systems, and make immediate recommendations

• Strong communication and cross-functional collaboration skills

Preferred:

• Experience supporting trade shows or industry events

• Familiarity with marketing automation platforms

• Background in manufacturing, distribution, or wholesale environments