Catalog & Visual Materials Designer

Description

The Catalog & Visual Materials Designer is responsible for the creation of all visual assets (print and digital), overseeing catalog production from beginning to end, and managing our library of images and videos. This role will be an integral member of a collaborative team focused on planning, implementing, monitoring, and overseeing a variety of marketing programs, working closely with the Director of Marketing.

Your creative thinking skills and strategies will be an essential part in elevating our brand image through both digital and print media, curating a library of impactful media assets, streamlining the catalog production process, and overall improving the materials we make available to our customers and showrooms to promote the growth of the business.

The Catalog & Visual Materials Designer’s responsibilities will include:

• Leading the design and production of several catalogs, brochures and flyers from concept to print. This will include updating our large 500+ page catalog 2X a year during our new product launches. This will require working in collaboration with the Director of Marketing as well as other internal teams.
• Oversee the process of ensuring the product data from our PIM accurately populates our digital catalog files.
• Utilize Photoshop to ensure all corrections and/or enhancements on images for use on website and in print are maintained to ensure high levels of quality for images and in styling for our high-end brand.
• Lead the layout and print process and track completeness/correctness.
• Work directly with printers to ensure level of excellence in all print materials; ensure correct print specifications and colors, etc. are used. Attend press checks when necessary.
• Assist with specialty printing projects such as travel display box, and design/printing for swag used for promo’s, at factory tour events and trade shows.
• Assist with creation of tradeshow graphics and collateral.
• Assist with rendering projects through our rendering vendors; be able to obtain quotes and independently communicate and follow up; ensure quality of renders, manage images through engineering review process, and be able to provide feedback and finalize.
• Product knowledge- ensure proper image representation by learning product details and technical know-how to ensure technical correctness.
• Help keep our digital ecosphere clean and organized:
  Ability to learn archiving schema of assets and carefully name and archive all assets properly, with careful attention to version control, correct placement, and updates in all platforms. Think 360° and be aware of needs for updating and keeping items housed properly for easy retrieval, for catalog, website, e commerce partners, etc.
• Make recommendations for images, promotions, emails, etc.
• Ability to assist with social media artwork or image editing.
• Perform additional assignments per manager's direction.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Ability to read, write, speak, and understand English fluently.
• Excellent interpersonal, organizational, and communication skills.
• Must be creative, innovative, and multimedia savvy.
• Must be an excellent writer and communicator with the ability to adapt such to our company’s brand “voice.”
• Fluency with Photoshop and Adobe Creative Suite, ability to edit photography - - required.
• A sense of urgency and efficiency in all tasks.
• Ownership of all assigned areas of responsibility.
• Ability to utilize video creation/editing programs to create very short video vignettes/snippets for website homepage and product pages, and social media.
• Flexible to take direction and shifting priorities as they arise.
• Respond to outside requests for images and logos.
• Familiarity with AI tools, such as Generative Photoshop and understanding of how to generate photo realistic images - - highly desired.
• Excellent time management skills; must be able to handle multiple…