Senior Organic & AEO Manager

We're seeking a strategic, forward-thinking Senior Organic Growth & AEO Manager to define and drive our global search and LLM visibility strategy. This role is built for someone who brings deep technical expertise, a test-and-learn mindset, and the curiosity and confidence to chart their own path in the evolving world of AI search. This role is ideal for a search-first strategist who thrives on both execution and innovation.

You'll lead traditional and AI-enhanced SEO efforts, influence how our content shows up in LLMs, and collaborate cross-functionally to optimize every step of our digital presence.

In addition to being a technical SEO expert, you'll also need to be an excellent communicator and content partner who is able to guide content writers and PMMs, create AI GPTs, agents, skills, and workflows, and align marketing execution with business priorities. You'll also partner day-to-day with our web development team to prioritize and guide technical SEO enhancements and with our web writer and content team to produce SEO/AEO-optimized content, and design the systems and workflows that a future content/knowledge engineer will scale.

This is more than an SEO role. It's the chance to define how buyers discover one of the fastest growing enterprise finance software companies in the world, and a recognized leader in Enterprise Performance Management and AI-powered Finance solutions, in the AI-era of search. This person will be One Stream's expert voice at the intersection of SEO, AEO, AI, and web strategy, with a mandate to partner with the Sr.

Director of Digital Marketing & Brand experience to build the playbook from the ground up.

• Define and own the global SEO + AEO strategy, including quarterly goals, KPIs, and roadmaps aligned to business outcomes.
• Lead buyer question mining to define the critical questions One Stream must win in search and AI-generated answers and translate them into a prioritized topic hub and question-cluster roadmap. Own creation of L3-L5 content around all persona questions.
• Lead holistic keyword research, gap analysis, and optimization initiatives using tools like SEMRush and/or Ahrefs.
• Optimize on-page SEO elements (e.g., title tags, headers, metadata, internal linking) for all pages - by creating and constantly improving Claude Skills and "teams" that all Marketing resources can leverage to optimize their content.
• Partner with paid media and demand teams to coordinate SEO + SEM keyword portfolios for shared pipeline goals.
• Shape editorial and content planning calendars to align with search and AI engine trends.

• Monitor how One Stream content surfaces in generative interfaces and optimize accordingly with a primary focus on One Stream being cited and most importantly, recommended, not just visible or referenced.
• Lead the implementation of schema, FAQs, structured data, and conversational formats to improve AI snippet performance.
• Build and maintain custom Claude Skills and automation workflows (e.g., using Zapier or Make) to accelerate content creation and optimization.
• Own AI crawler accessibility across the site, ensuring AI engine crawlers (e.g., GPTBot, Claude-Web, Perplexity Bot, and Google-Extended) are permitted on key content paths via robots.txt and WAF configuration so One Stream content can be discovered, indexed, and cited by AI engines.
• Create and maintain One Stream's llms.txt file to direct AI engines to the highest-priority pages, keeping it current as new pillar pages and content launch.

• Conduct regular technical SEO audits with Screaming Frog or similar tools (crawlability, schema, Core Web Vitals, etc.).
• Conduct regular AI/LLM visibility audits using dedicated AEO tracking tools (e.g., Scrunch AI, Chosenly or Brand Radar) to monitor how One Stream is surfaced, cited, and recommended across AI engines, and translate findings into optimization plans that you drive.
• Partner with web development and design teams to embed SEO and UX best practices in every build and implement improvements (e.g., page speed, lazy loading, responsive layout).

• Shape AI-generated content strategy, including prompt development, keyword alignment, and tone.
• Work with product marketers, Finance and product SMEs, and copywriters to build and continuously optimize & refresh high-quality, buyer-question-aligned content including category and competitor…