Associate Director III - Associate Director of Recruitment

Provides direct supervision, strategic direction, coaching, and evaluation for the admissions counseling team to ensure excellence in recruitment engagement, territory management, and yield efforts. Leads the planning, implementation, and continuous refinement of strategic recruitment initiatives to support enrollment goals, including audience segmentation, market growth, and counselor productivity. Develops and evaluates recruitment goals, objectives, schedules, priorities, and performance standards; monitors progress and ensures alignment with University and divisional priorities.

Utilizes data, dashboards, and analytics to assess counselor performance, identify emerging trends, and recommend adjustments to recruitment strategies. Collaborates closely with enrollment partners, academic units, and campus stakeholders to strengthen recruitment pipelines and enhance the prospective student experience. Supports budget planning and resource allocation for recruitment travel, events, materials, and personnel; monitors expenditures and ensures responsible stewardship of University funds.

Ensures the quality and effectiveness of recruitment communications and engagement strategies in partnership with Enrollment Marketing & Communications. Identifies operational and strategic gaps and recommends improvements to policies, processes, and recruitment workflows. Produces and reviews management and productivity reports, presentations, and data-driven insights for departmental and institutional leadership. Exercises independent decision-making within delegated authority and serves as acting Director in the Director’s absence.

Ensures compliance with University policies and applicable state and federal regulations. Performs other related duties as assigned.