Graphic Design & Social Media Content Specialist - Communications Specialist

Graphic Design & Social Media Content Specialist
- Communications Specialist 1

Working Title:
Graphic Design & Social Media Content Specialist
- Communications Specialist 1
Job Class:
Communications Specialist 1
Agency:
Minnesota State

• Job : 97774
• Location
  :
  Hutchinson
• Full/Part Time
  :
  Full-Time
• Regular/Temporary
  :
  Unlimited
• Who May Apply
  :
  Open to all qualified job seekers
• Date Posted
  : 10/16/2026
• Closing Date
  : 11/05/2026
• Hiring Agency/Seniority Unit
  : MN St Colleges & Universities / Willmar CC-MAPE
• Appointment Type
  :
  Unlimited, Full-time
• Work Shift/Work Hours
  :
  Typically (8:00 am- 4:30 pm) - with a flexible schedule, including some nights and weekends
• Days of Work
  :
  Monday
  - Friday
• Travel Required
  :
  Yes, 30%
• Salary Range: $26.89 - $39.22 / hourly; $56,146 - $81,891 / annually
• Classified Status
  :
  Classified
• Bargaining Unit/Union
  : 214 - MN Assoc of Professional Empl/MAPE

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Under the strategic direction of the Director of Recruiting and Communications and the Director of Marketing, the Graphic Designer & Social Media Content Specialist develops, produces, and coordinates internal and external visual and digital materials to increase brand awareness of Ridgewater College and support student recruitment.

This dual-focus position serves as the college’s production graphic designer—producing digital publications, displays, signage, and marketing materials—while also acting as the primary organic digital storyteller. The Specialist is responsible for the creation and scheduling of organic videos, photo, and social content (with an emphasis on Tik Tok and Instagram). By combining creative layout expertise with agile mobile content editing and curation, this position ensures a cohesive visual identity across print and digital platforms.

PRINCIPLE RESPONSIBILITIES & DUTIES

Graphic Design & Production (this role focuses on the technical and creative execution of materials)

Brand Coordination & Asset Management

Social Media Content Creation & Coordination

Other Duties as assigned

Minimum Qualifications
(required skills to enter the job; must be identified on application materials)

Minimum of 2 of professional experience in graphic design and layout production for both print and digital mediums. An associate degree can substitute as 6 months of professional experience and a bachelor’s degree can substitute as 1 year of professional experience.

Proficiency in industry-standard design tools (such as Adobe Creative Cloud) and collaborative platforms like Canva.

Demonstrated experience creating organic, mobile-first, short-form vertical video and photography specified tailed for platforms like Tik Tok and Instagram.

Proficient with mobile and desktop video editing applications (e.g., Cap Cut, Premier Pro) to quickly package raw footage and assets.

Knowledge of digital accessibility requirements and how to design compliant visual materials.

Preferred Qualifications
(desired but not required)

Bachelor’s degree in graphic design or digital media.

Prior experience working in a marketing, communications, or recruiting department within a higher education institution or a community/technical college.

Proven ability to function as a “content hub” – curating, editing, and packaging raw photos, b-roll, and updates submitted by other stakeholders.

Strong technical knowledge of professional printing terminology, preparing layout specifications, and…