Director of Sales & Marketing at Margaritaville Resort Cape Cod Hyannis, MA

Job Summary

The Director of Sales & Marketing is responsible for prospecting untapped companies for group and transient business for the Margaritaville Resort Cape Cod. Solicit, book, and establish relationships on behalf of the hotel to meet/exceed revenue/profit goals. Concentration on "need date" calendars whose properties will produce the greatest sales impact. The position is responsible for putting the business needed in the hotels.

This is an active selling role with a strong emphasis on acquiring new business and shifting market share. The job will be mostly outside solicitation and lead generation, as well a heavy emphasis on phone solicitation. The Director of Sales & Marketing position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

The Director of Sales & Marketing provides strategic vision and marketing direction and is responsible for advising and guiding effective brand positioning and advertising, as well as creating onsite programming that aligns with brand and property core values. This position oversees all public relations activities and leads the development and deployment of customer loyalty programming. The Director of Sales & Marketing plays a key role in departmental leadership and will coach corporate and property-based team members on sales, grassroots marketing, digital marketing, traditional tactics, analytics, PR, and design/development.

The ideal candidate will be excited to take on a multitude of projects from start to finish. The Director of Sales & Marketing will be supportive, open, approachable, and possess proven hotel sales experience, demonstrating creative thinking and results-driven leadership skills.

This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Solicit, negotiate, and book new and repeat business through efforts (outside sales calls, telemarketing, mailings, networking, etc.) while maximizing banquet space to meet/exceed revenue goals.
• Book Catering business, such as Corporate Meetings, Social Catering, Weddings, etc., detail the meeting / function with the client (space requirements, times, menus, themes, etc.), and assist in overseeing the event.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensure effective control of marketing results and take corrective action to guarantee that the achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales, and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guide the preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents the company at trade association meetings to promote the product.
• Meets with key clients, assisting sales representatives with maintaining relationships and negotiating and closing deals.
• Build, cultivate, and foster relations with hotel sales teams.
• Coordinates liaison between the sales department and other sales-related units.
• Analyzes and controls the expenditure of the division to conform to budgetary requirements.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.
• Directs product research and development.
• Manages and provides strategic sales directions to property-level salespeople.
• Attend Business Review meetings, provide sales oversight based upon market trends and a complete understanding of the region’s business plan and the economic impact on regional market conditions.
• Responsible for maintaining a…