Marketing, and Activities Specialist

Job Title:

Marketing, Experience, and Activities Specialist

Department:
Administrative and General

Reports To:

Director of Sales and Marketing/General Manager

FLSA Status:
Exempt

Summary:

This role will be responsible for marketing the resort and outlets to future

guests, as well as creating memorable experiences for our guests and marketing them

to future guests. You’ll play a vital role in delivering exceptional programs and services.

This position will interact positively with guests and promote our hotel facilities.

Duties and Responsibilities Include the following. Other duties may be assigned.

Marketing Focus:

• Develop promotional pieces and communicate via digital channels and social media
• Develop & implement strategic marketing plans to drive brand awareness & revenue growth
• Collaborate with cross-functional teams to execute marketing initiatives
• Analyze market trends and competitor activity to identify opportunities for growth
• Assist in coordinating creative, developing creative and marketing project requests.
• Support in coordinating and organizing details for photoshoots.
• Be knowledgeable in marketing, including channels, segments, and demographics, and able to support – as needed.
• Manage online presence with an emphasis on creating unique and engaging content for social media platforms, hotel websites and third party sites
• Conduct and track on-going marketing campaigns for a variety of hotel ancillary outlets
• Continually manage social media accounts, including Facebook, X, You Tube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of property and outlets
• Supports promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Support in the development of break-thru creative materials, online and offline
• Supports with communication (flyers, signs, eblasts, etc.) work with supporting management, ownership and design on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
• Assist with the coordination of guest promotional collateral
• Coordinate media-related inquiries & press visit efforts
• Assist with digital marketing efforts, including e-mail communication, ad placements & SEO.
• Maintain photo library and ensure PR agencies and Sales & Marketing teams have latest imagery
• Ensure follow up with guests on all social and digital platforms is performed in a timely manner to maintain a high level of guest satisfaction and quality service.
• Manage digital marketing campaigns, social media platforms
• Coordinate reservations, amenities, and appointments for media visitors, VIPs, and social influencers, preparing the operations team for arrivals

Experience & Activities Focus:

• Developing and implementing programming.
• Coordinating, planning and scheduling activities for the weekly calendar, collaborating with operations to ensure accurate communication of all event details to agencies and the public.
• Develop and execute a comprehensive event and experience strategy
• Plan, organize, execute, and promote a variety of events.
• Collaborate with cross-functional teams to ensure seamless event planning, execution, and follow-up.
• Handle individual reservations for VIP clients.
• Creativity and innovation in conceptualizing unique event experiences
• Provide event-specific support

Other

• Must have excellent verbal and written communication skills
• Strong organizational skills including attention to detail and multitasking skills in a fast-paced environment.
• Strong problem-solving skills and the ability to adapt to changing circumstances.
• Proficient in the use of Microsoft Office suite (Word, Excel, PowerPoint and…