Omnichannel Promotions Design Manager

Join to apply for the Omnichannel Promotions Design Manager role at Giant Food

4 days ago Be among the first 25 applicants

Join to apply for the Omnichannel Promotions Design Manager role at Giant Food

Get AI-powered advice on this job and more exclusive features.

This range is provided by Giant Food. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

The Manager II, Omnichannel Promotions Design is responsible for leading the strategy, design, and execution of weekly print and digital promotional content. This role bridges the legacy of traditional ad flyers with modern omnichannel marketing, overseeing concept development, creative direction, production workflows, distribution, performance optimization, and budget management. Acting as both a creative leader and strategic partner, this position ensures that each campaign delivers a consistent, engaging customer experience across all touchpoints — from in-store print to digital platforms like eCommerce and paid media.

The role also partners closely with the Manager III, Web & Media to shape the evolving digital ad flyer strategy and lead the transition from a print-heavy model to a balanced omnichannel approach. It includes dotted-line oversight of the Specialist II, Marketing Distribution, ensuring efficient execution, vendor alignment, and effective delivery of promotional content across both print and digital channels.

About the Role

Essential Duties and Responsibilities:

Omnichannel Ad Flyer Strategy & Execution

• Develop and oversee the end-to-end strategy for both print and digital ad flyers, ensuring alignment with business objectives.
• Partner with the Media Manager to create a cohesive digital ad flyer strategy, integrating it with paid media and eCommerce marketing initiatives.
• Ensure consistency between print and digital ad flyer designs, optimizing assets for both channels.
• Lead the team in the creation, design, and execution of digital ad flyers and assets used in media campaigns.
• Drive innovation in ad flyer distribution to improve efficiency and maximize sales ROI.
• Oversee the transition from print-heavy ad flyers to a balanced omnichannel approach, ensuring strategic alignment with evolving consumer behaviors.
• Manage and develop a team responsible for both print and digital ad flyer execution, including:
• Coordinator II, Omnichannel Promotions Designer
• Specialist II, Lead Designer – Omnichannel Promotions
• Dotted-line oversight of the Specialist II, Marketing Distribution
• Provide strategic direction, performance feedback, and mentorship to ensure high-quality execution.
• Work cross-functionally with internal partners (Media, Merchandising, eCommerce, and Operations) to align ad flyer execution with overall marketing objectives.
• Manage a $10M budget for ad flyer production and distribution, ensuring cost efficiency while maintaining quality.
• Collaborate with NFR (Non-Food Retail) to negotiate vendor contracts and drive cost savings in print and digital ad flyer production.
• Provide oversight of Coupa invoice processing to ensure accurate budgeting and financial reconciliation for ad flyer production and distribution.
• Ensure effective vendor management, including Planet Retail, to optimize ad flyer distribution strategy.

Process Innovation & Continuous Improvement

• Lead the transition from traditional print ad flyer distribution to digital-first approaches, aligning with industry trends.
• Identify process improvements in ad flyer design, production workflows, and distribution effectiveness.
• Test and analyze new digital ad flyer tools and technologies to enhance customer engagement and ROI.
• Optimize item/price digital assets used across marketing channels, ensuring accuracy and consistency.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• 8-10 years of experience in marketing, ad flyer production, and digital advertising, with at least 3-5 years in print production.
• Experience in managing print and digital ad flyer distribution strategies.
• Strong knowledge of digital marketing technologies and eCommerce integration.
• Vendor management experience, including print and digital production partners.
• Proficiency in Microsoft Office Suite, Workfront, and Coupa.

Preferred Skills

• Experience in retail or grocery marketing operations.
• Strong understanding of omnichannel marketing best practices.
• Familiarity with emerging digital ad flyer tools and automation…