Head of Digital Marketing

Lead full-funnel marketplace growth and enterprise programmatic media for a science-driven skincare platform built on encapsulation technology and barrier-first formulation architecture. This role owns the strategy of education-led acquisition, cohort engineering, and high-intent traffic orchestration that drives strong conversion on Amazon and other marketplaces. The focus is not just traffic generation, but building pre-qualified audiences through education funnels and converting them into high-CVR marketplace customers using Amazon DSP, CM360, and DV360.

Core Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, Linked In Ads, and other digital platforms to drive qualified leads and conversions.
Manage full-funnel performance strategy including audience targeting, A/B testing, landing page optimization, and conversion rate improvement.
Design education → cohort → high-intent traffic pipelines before directing users to Landing pages
⁠Build sequential audience journeys using engagement signals such as video retention, saves, dwell time, and repeat engagement
⁠Develop warm and hot audience ecosystems across Meta, Google, Pinterest, and X
⁠Implement audience exclusion and qualification strategies to maintain high CVR and efficient CAC
Track KPIs (CPL, CAC, ROAS, CTR, conversion rate) using Google Analytics, Ads Manager dashboards, and other tracking tools; deliver structured performance reports with insights.
Strategically allocate and optimize media budgets to maximize performance efficiency and scale high-performing campaigns.
Oversee on-page SEO basics, keyword alignment, and performance-driven content strategy to improve organic visibility and lead acquisition.
Implement retargeting strategies, email automation workflows, and audience segmentation to improve lead nurturing and repeat conversions.
Develop and execute growth strategies to drive qualified enrollments for online cohorts and structured programs.

Marketplace Growth Leadership
Own growth strategy across Amazon, Flipkart, Nykaa, and Quick Commerce channels
⁠Build high-conversion PDP architecture including hero imagery, A+, Brand Story, and mobile-first optimization
⁠Improve Listing Quality Score (LQS), organic rank velocity, and search term conversion
⁠Align external traffic strategy with marketplace algorithms to protect organic ranking signals

Amazon DSP & Retail Media
Architect structured Amazon PPC and DSP frameworks aligned with cohort-based audience signals
⁠Deploy DSP for retargeting, audience expansion, and high-intent traffic orchestration
⁠Control TACOS, Incremental ROAS, and New-to-Brand acquisition efficiency
⁠Implement day-parting strategies, bid automation, and budget pacing

Programmatic Media Leadership – CM360 & DV360
Manage cross-channel attribution, tracking, and audience orchestration using CM360
⁠Deploy DV360 for You Tube, display, and programmatic retargeting aligned to education funnels
⁠Integrate Meta and Google cohorts into DV360 strategies for full-funnel growth
Execute incrementality testing, view-through attribution, and assisted conversion modelling

High-Intent Traffic Architecture
Build engagement-based audience qualification models using retention %, scroll depth, and interaction signals
⁠Create trafic temperature frameworks (Cold / Warm / Hot / Conversion-ready)
⁠Drive pre-qualified traffic to Marketplaces designed to maximise CVR and minimise wasted spend
Build executive dashboards covering CVR, CAC, ROAS, TACOS, rank velocity, retention, and cohort performance

Required Experience
Minimum 5+ years in performance marketing, programmatic media, or marketplace growth
Proven hands-on experience managing and optimizing accounts on Amazon Seller Central, including listings, PPC campaigns, inventory, and performance metrics.
⁠Proven hands-on experience with Amazon DSP, CM360, and DV360
⁠Experience building education-led cohort funnels and high-intent audience pipelines
⁠Deep Amazon ecosystem expertise including ranking signals and PPC architecture
⁠Advanced understanding of attribution modelling and cross-channel audience strategy
Strong analytical mindset with data-driven decision making
Hands-on experience with CDPs or first-party audience systems
Experience implementing server-side tracking and signal reinforcement

Tools & Technology Stack
Helium 10 / Amazon Brand Analytics
Amazon Seller Central and Amazon Brand Analytics
Meta Ads Manager, Meta Pixel & Conversion API
⁠Google Ads and Google Analytics
Linked In Campaign Manager (
⁠Looker Studio / Advanced Excel
Twilio, Ensighten/CHEQ
Social media management tools:
Sprouts Social, Hoot Suite, Buffer Hub Spot, Mail Chimp
Amazon DSP
CM360 (Campaign Manager 360)
⁠DV360 (Display & Video 360)