Wordpress Developer

Role Overview :

Quali Zeal is looking for an experienced and versatile  Senior Word Press/Web Developer  to help power the next evolution of our digital presence. This role goes beyond typical theme customization — you will architect and develop high-performance, scalable, and SEO-optimized websites that are deeply integrated with our marketing systems, personalization tools, and business goals. You will work in a dynamic, fast-paced environment with high-impact teams using cutting-edge technologies to build digital experiences that reflect our brand and drive real impact.

Responsibilities:

Word Press Development
Design, develop, and maintain responsive, scalable Word Press websites and landing pages.
Build and customize Word Press themes and plugins based on business and UI/UX requirements.
Implement and manage custom post types, ACF (Advanced Custom Fields), taxonomies, short codes, and Gutenberg blocks.
Translate Figma/Adobe XD designs into pixel-perfect, performant code.
Extend Word Press beyond CMS into custom portals and solutions as needed.
Write and maintain custom PHP and MySQL code for advanced site functionalities.
Integrate REST APIs and third-party platforms like CRMs, CDPs, and marketing automation tools (e.g., Hub Spot, Salesforce, Zoho, etc.).
Manage version control using Git, and adhere to clean coding principles.
Perform routine site audits, backups, updates, and security monitoring.
Ensure cross-browser compatibility and flawless functionality across all devices.

Performance & SEO Optimization
Optimize for  Core Web Vitals , page speed, and mobile responsiveness using tools like Lighthouse, GTMetrix, and Page Speed Insights.
Implement CDN, caching, image compression, and lazy loading strategies.
Maintain SEO-friendly URL structures, metadata, schema markup, and accessibility standards.
Conduct technical SEO audits and apply fixes to boost discoverability and ranking.
Integrate and manage tools like Hub Spot, Zoho, Google Analytics 4, Google Tag Manager, and dynamic personalization platforms.
Enable tracking of marketing metrics (form submissions, user behavior, organic traffic).
Personalize website experiences based on audience segmentation and behavioral triggers.

Requirements:
6-8 years  of hands-on Word Press development experience.
Bachelor’s degree  in computer science, engineering, or a related field.
Strong command of  PHP, MySQL, HTML5, CSS3, JavaScript (jQuery, React) .
Experience in developing  custom Word Press themes and plugins  from scratch.
Proven experience with website loading speed performance tuning.
Deep understanding of  Word Press, REST API .
Proficiency with  Git , Bitbucket, CI/CD workflows, and deployment best practices.
Experience working with  CDNs, cloud servers , and modern web protocols.
Working knowledge of  SEO , schema markup, accessibility, and page speed standards.
Familiarity with  Elementor, Gutenberg , and page builder best practices.
Prior experience working on  enterprise-level websites  or portals is a plus.
Strong organizational skills to manage multiple projects and meet deadlines without compromising quality.
Team player  with good communication and interpersonal skills.

Why Join Quali Zeal:

Lead a critical function in a high-growth company poised for industry leadership.
Opportunities for a rewarding career path and professional growth.
Competitive salary and benefits package.
Collaborative, innovative, and supportive work culture.
Chance to make a significant impact on the Quality Engineering industry.
Quali Zeal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Employer of choice with industry-leading Employee Net Promoter Score (eNPS).
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