Google Ads Specialist

Function:
Marketing & Branding
Designation:
Google Ads and Analytics Expert
Open Position: 01

Location:

Hyderabad

About Keus
Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a luxurious smart home experience that is seamless and beyond compare. Our philosophy is centered around a design-first approach, where impeccable aesthetics meet unparalleled functionality. At Keus, a cadre of leading Industrial Designers, Electronics and Electrical Engineers, and Software Architects, merge their expertise to redefine industry standards and craft bespoke smart home products and solutions that lead the way in innovation.

We pride ourselves on being the benchmark of sophistication and holistic smart home experiences in India, relentlessly innovating not only to meet but redefine global standards. Keus is on an ambitious path of expansion, with 2024 marking our entry into the thriving markets of Mumbai,
Bangalore, Pune, and Delhi. Our strategy involves directly engaging with Architects, Interior Designers, and leveraging Digital Marketing to enhance our customer reach.

Discover more about our vision and offerings:

● Visit our website:

● Watch us on You Tube:
Keus Smart Home

● Follow us on Instagram: @keussmarthome
Join us in shaping the future of luxurious Smart living.

Position Overview:

The Google Ads & Analytics Expert is responsible for owning end-to-end paid acquisition, website tracking, analytics, and attribution for Keus. This role ensures that the right audience reaches the Keus digital ecosystem, user behaviour is accurately tracked, and marketing data translates into meaningful business outcomes such as qualified leads, consultations, and experience-centre visits. The role works closely with Marketing, Sales, and Web teams to improve lead quality, conversion clarity, and ROI through data-driven optimization and performance marketing excellence

Key Responsibilities
1. Google Ads – Performance & Demand Generation

• Own end-to-end execution of Google Ads campaigns across Search, Display, Performance Max, You Tube, and Discovery.

• Build and manage campaigns targeting luxury residences, smart home buyers, and high-value property segments.

• Conduct deep keyword research to identify high-intent, mid-funnel, and city-specific search behaviour.

• Structure campaigns for scalability, clarity, and optimization control.

• Develop and optimize ad copies aligned with Keus premium brand positioning.

• Optimize bidding strategies based on qualified leads, CPL, and conversion intent.

• Monitor budgets, pacing, and performance across cities and campaigns

2. Website Tracking, GTM & GA4 Implementation

• Own website and landing-page tracking architecture using Google Tag Manager.

• Implement and manage tracking for lead forms, demo bookings, CTA clicks, and engagement events.

• Set up and maintain GA4 event tracking and conversion definitions.

• Ensure accurate data flow across Website, GTM, GA4, and Google Ads.

• Audit tracking to identify broken events, duplication, or attribution mismatches.

• Build a scalable event taxonomy aligned with Keus funnel stages and business goals

3. Analytics, Reporting & Website Insights

• Analyse campaign and website performance using Google Ads, GA4, and dashboards.

• Track the full funnel:
Impressions → Clicks → Sessions → Engagement → Leads → Demos.

• Evaluate user behaviour such as landing-page performance, drop-offs, and engagement patterns.
• Create structured and actionable performance dashboards and reports.

• Identify lead-quality patterns and recommend optimization strategies.

4. Cross-Functional Collaboration

• Collaborate with Brand & Content teams to align messaging with audience intent.

• Work with Web & UX teams to improve landing-page conversion performance.

• Partner with Sales & Inside Sales to understand lead quality and outcomes.

• Map marketing conversions to sales stages and qualified-lead definitions.

• Support city-specific campaigns and funnel optimization initiatives.

5. Optimization & Continuous Improvement

• Run experiments on ad creatives, landing…