Senior Manager - Growth Marketing

Function :  Digital Marketing & Communications

Reports To:

Senior Associate Director – Digital Marketing
Location :
Hyderabad (Primary)

Employment Type

:
Full-Time
Experience
10–14 Years

About ISB
The Indian School of Business (ISB) is one of Asia’s premier business schools, consistently ranked among the world’s top institutions. ISB’s mission is to create global leaders through cutting-edge research, transformative education, and meaningful industry engagement. The Digital Marketing function drives visibility, reputation, and lead generation across ISB’s flagship programmes, executive education offerings, and research platforms.

Role Overview
ISB is seeking a high-calibre Senior Manager – Growth Marketing to lead the organic growth and digital asset strategy across two distinct but interconnected mandates:
Primary:  Drive the reach, authority, and engagement of  discover.isb.edu  — ISB’s research-driven content platform (launched 2024) — through best-in-class SEO, organic content strategy, paid branding, and site optimization.
Secondary:  Own the continuous improvement of ISB’s core digital properties — the main ISB School site and the Executive Education (Exec Ed) site — ensuring they deliver measurable business outcomes.
The ideal candidate brings a rare combination of technical depth (SEO architecture, GA4, CMS), strategic thinking, and growth-marketing execution. This role will collaborate closely with content, brand, faculty, IT and sales teams and will have direct influence & Impact on ISB’s digital footprint and reputation.

Key Responsibilities
1. Discover.

ISB – Growth & SEO
Develop and execute a comprehensive ambitious SEO & AEO roadmap for discover.isb.edu — covering technical SEO, on-page optimisation, content clustering, and link acquisition.
Build strong topical authority in ISB’s key research domains (strategy, policy, entrepreneurship, operations) through structured strategy that is in tune with evolving entity, clustering and EEAT guidelines.
Action technical audits: crawlability, Core Web Vitals, schema markup, internal linking, and site speed optimisation interventions in partnership with the web development team.
Plan and execute paid branding campaigns (Google, Linked In) to amplify discover.isb.edu’s reach among target audiences — practitioners, policymakers, and academia.
Design and monitor organic growth dashboards using GA4, GSC, and SEO platforms (SEMrush / Ahrefs / Screaming Frog) with clear KPIs: organic traffic, rankings, impressions, engagement, and conversions.
2. ISB School & Exec Ed Website Optimisation
Own the digital health and performance of isb.edu and the Exec Ed microsite — managing updates, UX improvements, and conversion optimisation.
Collaborate with programme teams to ensure landing pages are optimised for both organic discovery and paid conversion.
Lead CRO (Conversion Rate Optimisation) initiatives including A/B testing, heatmap analysis, and funnel analysis to improve key metrics such as application starts and enquiry submissions.
Define and maintain a structured content calendar for both sites, ensuring freshness, relevance, and SEO alignment across all pages.
3. Analytics, Reporting & Insights
Architect and maintain GA4 tracking across all three digital properties — ensuring event configuration, goal tracking, and attribution models are accurate and actionable.
Build executive-level source-of-truth dashboards and monthly reports linking organic/paid performance to business outcomes (enquiries, applications, programme enrolments).
Champion a data-first culture within the digital marketing team, regularly surfacing insights that inform content, UX, and channel strategy decisions.
4. People Management & Stakeholder Management
Lead and coach a small team of SEO/web specialists and manage agency/vendor relationships for SEO audits, content production, and paid media execution.
Act as the digital marketing partner to the Research Communications, Exec Ed, and Admissions teams — translating their goals into digital growth strategies.
Stay ahead of algorithm updates, digital marketing trends, and competitive developments to ensure ISB maintains a best-in-class digital presence.
Qualif…