Performance Marketing Lead Acquisition

Position: Performance Marketing Lead (Growth & Acquisition)
Ezist is India's Smart Asset Management Platform — connecting consumers, businesses, and OEM manufacturers on one intelligent platform.

Think: booking a verified AC technician at home, managing every HVAC and CCTV system across a hotel chain, and giving brands like Voltas, LG, and Kent a post-purchase service layer — all in one place.

We operate in Hyderabad today.

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THE HONEST BRIEF
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Here's where we are:
✅ Working product + Whats App booking flow
✅ Verified technician network growing
✅ Google Ads + Meta Ads running

Here's what's broken:
❌ 65% of leads are price inquirers — not buyers
❌ Zero organic presence. Zero SEO rankings.
❌ No B2B acquisition campaign
❌ No app download strategy

You build the engine that fixes this. From scratch.

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WHAT YOU'LL OWN
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→ Consumer Acquisition — Google Search, Meta call campaigns, Whats App lead gen, SEO, local partnerships

→ App Downloads — Google UAC, Meta App Install campaigns, ASO, referral programmes

→ Service Provider Sign-Ups — Campaigns targeting AC technicians, plumbers, electricians, appliance repair specialists

→ B2B Acquisition — Linked In ABM, Google Search, email outreach targeting hotel owners, facility managers, hospital administrators, and commercial building operators
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Note:

600 B2B accounts = same revenue as 80,000 consumer households)

→ SEO & Content Engine — 500 area-category pages, symptom-based blog content, You Tube, Instagram, Google Business Profile

→ New Category Launches — Go-to-market for laptop repair, CCTV, solar, EV charging and etc..

→ Marketing Team Leadership — Hire and lead your own team from Month 3

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YOUR FIRST 90 DAYS
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Month 1 — Fix & Foundation
Fix Google Ads + Meta around buying intent. Set up conversion tracking. Launch technician recruitment campaign. Publish first 10 SEO pages.

Month 2 — Build & Launch
App download campaigns live. First B2B Linked In campaign running. Housing society outreach started. 30 SEO pages published.

Month 3 — Scale & Measure
Clean unified dashboard. Price inquirer % below 30%. First 5 B2B contracts in pipeline. First team member hired.

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✅ MUST HAVE
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→ 5+ years hands-on performance marketing (not agency oversight)
→ Multi-segment experience: consumer + B2B + app in one role
→ Google Ads:
Search, Display, Performance Max, UAC
→ Meta Ads:
Lead gen, call campaigns, app installs, Whats App CTAs
→ Full conversion tracking: GA4, Meta Conversions API, Whats App events
→ SEO fundamentals: keyword research, on-page, local SEO
→ Linked In Ads for B2B: ABM, lead gen forms, enterprise targeting
→ Has managed at least one junior team member

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⭐ GOOD TO HAVE
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Marketplace / home services experience
· App Store Optimisation
· Whats App Business API
· PR & media outreach
· Telugu or Hindi copywriting
· Hyderabad market knowledge

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INTERVIEW PROCESS
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Round 1 (30 min) — Screening call
Round 2 (90 min) — Technical interview with CRO
Round 3 (30 min) — Founding team conversation

Offers within 5 working days. We move fast.

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HOW TO APPLY

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Click Apply. In your cover note, answer this in 3–5 sentences:

Ezist has three customer segments — consumers, business operators, and service providers. If you had a ₹2L/month ad budget and had to allocate it across Google Ads, Meta Ads, and Linked In to acquire all three segments in Hyderabad, how would you split it and why?

Applications without an answer will not be reviewed.