Digital Marketing Head -AI Driven

Digital Marketing Head

Company:
Global Tree Careers Pvt Ltd

Location:

Hyderabad (On-site)

Employment Type:

Full-time

Salary Range: ₹12-20 Lakhs per annum (depending on experience and performance)

Global Tree Careers Pvt. Ltd. is seeking an innovative and results-oriented AI-Driven Digital Marketing Head to lead digital growth initiatives across multiple channels. The ideal candidate will combine strategic marketing expertise with AI-powered marketing technologies to drive lead generation, customer acquisition, brand visibility, and marketing automation.

Key Responsibilities

- Implement AI tools for campaign optimization, audience segmentation, predictive analytics, and customer journey mapping.
- Leverage Generative AI platforms for content creation, personalization, and marketing automation.
- Evaluate and integrate emerging AI marketing technologies to improve efficiency and ROI.
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Lead performance marketing campaigns across Google Ads, Meta Ads, Linked In, and other digital channels.
- Drive lead generation and conversion optimization for overseas education and career counseling services.
- Manage SEO, SEM, content marketing, email marketing, and social media initiatives.
- Analyze campaign performance using Google Analytics, GA4, CRM tools, and marketing dashboards.
- Oversee website optimization, landing pages, and user experience improvements.
- Manage digital marketing budgets and maximize ROI.
- Build and mentor a high-performing digital marketing team.
- Collaborate with sales, admissions, and business development teams to achieve enrollment targets.
- Monitor industry trends, competitor activities, and emerging digital technologies.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- MBA in Marketing preferred.
- 8+ years of digital marketing experience, including leadership responsibilities.
- Proven experience managing budgets and delivering measurable growth.

Preferred Experience

- Overseas education, immigration, EdTech, consulting, or service industry experience.
- Experience scaling digital lead generation campaigns.
- Strong understanding of AI-driven marketing technologies and data-driven decision making.

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Key Skills

- Budget Management Google Analytics 4 (GA4)
- AI tools such as ChatGPT, Gemini, Claude, Jasper, Midjourney, Copy.ai, or similar
- Performance Marketing
- SEO tools (SEMrush, Ahrefs, Moz)
- Marketing Automation platforms
- Social Media Marketing
- Lead Generation
- Conversion Rate Optimization (CRO)
- Content Strategy
- Team Leadership
- CRM platforms (Hub Spot, Salesforce, Zoho CRM)
- Google Ads
- Meta Ads Manager
- Linked In Campaign Manager

Preferred Experience

- Overseas Education / Study Abroad industry experience.
- Experience handling annual digital marketing budgets exceeding ₹1 crore.
- Track record of scaling lead acquisition and improving conversion rates.