Senior Analyst – Power BI & Market Intelligence

Company Description
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.

We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit

Job Description
As a  Senior Analyst – Power BI & Market Intelligence , you will bring  4+ years of experience  in Power BI development, SQL, business intelligence, and market intelligence analytics to deliver impactful reporting and insights for global clients. You will play a key role in transforming complex commercial and market data into intuitive dashboards and actionable insights that support business functions such as Sales, Marketing, Category Management, and Commercial Excellence.
This role is ideal for someone with strong analytical thinking, hands-on Power BI expertise, and experience working with syndicated market intelligence platforms such as  NielsenIQ, Circana (IRI), Kantar, or Ipsos . Additionally, exposure to  Generative AI (GenAI)  technologies, AI-powered analytics, and modern BI practices will be highly valued as we continue to build next-generation analytics solutions.
Power BI & Business Intelligence
Design, develop, and maintain interactive Power BI dashboards and reports to support commercial, sales, marketing, and leadership teams.
Develop reusable semantic models, DAX measures, Power Query transformations, and optimized data models for scalable reporting.
Monitor report performance, optimize datasets, and ensure high-quality, reliable reporting solutions.
Implement Row-Level Security (RLS), workspace management, scheduled refreshes, and governance best practices.
Market Intelligence & Analytics
Analyze syndicated market intelligence datasets from platforms such as NielsenIQ, Circana (IRI), Kantar, and Ipsos to generate actionable business insights.
Develop dashboards and reports covering market share, sales performance, category trends, pricing, promotions, distribution, and consumer behavior.
Combine external market data with internal business data to provide comprehensive commercial insights.
Support business stakeholders by identifying trends, opportunities, and performance drivers across brands and markets.
SQL & Data Management
Develop and optimize SQL queries, stored procedures, and data transformations for reporting and analytics.
Collaborate with data engineering teams to validate data quality and ensure efficient ETL processes.
Work with relational databases and data warehouses to support enterprise reporting requirements.
Perform data validation, reconciliation, and troubleshooting to maintain reporting accuracy.
AI & GenAI Enablement
Leverage Generative AI tools to improve reporting productivity, automate repetitive tasks, and accelerate insight generation.
Utilize AI-powered Power BI capabilities such as Copilot, natural language queries, AI visuals, and anomaly detection where applicable.
Explore opportunities to integrate GenAI into analytics workflows and reporting processes.
Stay current with emerging AI technologies and contribute ideas for innovative analytics solutions.
Stakeholder Collaboration
Partner with business stakeholders to gather reporting requirements and translate them into effective BI solutions.
Present analytical findings through compelling visualizations and data storytelling.
Collaborate with cross-functional teams including Data Engineering, Analytics, Product, and Business teams to deliver high-quality solutions.
Participate in Agile ceremonies and contribute to continuous improvement initiatives.
Qualifications
Bachelor's or Master's degree in Computer Science, Information Systems, Data Analytics, Business Analytics, or a related field.
4+ years of hands-on experience  in Power BI development, SQL, business…