Product Manager AquaGuard

Location: Lincolnshire

Our Product Manager for Aqua Guard is instrumental in working towards our purpose every day!!

The Product Manager will manage the Moisture Barriers product line and support the Vascular Securement Product line at TIDI Products, LLC, with the goal to deliver business growth and value creation for end-users and customers. The Product Manager will be responsible for developing and executing the marketing strategy for Moisture Barriers, owning results across all sales channels, and driving strategy for both branded and private-label segments.

The Product Manager will also collaborate closely with the Senior Product Manager for Vascular Securement, as well as the Sales teams, Marketing Communications, Manufacturing, Inventory, Engineering, and other cross‑functional partners to drive key marketing initiatives and support the product portfolio.

This position can work remotely within the US, but must be available to travel to any of our sites in the US, as needed.

ESSENTIAL DUTIES and RESPONSIBILITIES:

1. Marketing Strategy & Execution - Moisture Barriers

• Develop and execute marketing strategy for the Moisture Barriers product line, including product positioning and communications that can be executed by various sales teams (field, inside, distribution, OUS).
• Marketing and communication programs include web presence, in‑service programs, CE programs, training, customer promotions, sampling, KOL programs, product promotions, and industry trade shows.
• Oversees the product, packaging, labeling, and other communication programs and change processes, including cross‑functional collaboration with Operations and Sales on portfolio optimizations.
• Leads the analysis of market and customer data to identify actionable insights and translate them into strategies and plans.
• Work with Sales teams to ensure they are well‑trained on product strategy, positioning, solutions, and key selling points.
• Oversees relationships with KOLs to establish new partnerships to support business objectives.

2. Marketing Execution & Support - Vascular Securement

• Works closely with the Senior Product Manager, Vascular, to support the Securement product line through key marketing initiatives, including positioning, communications, and demand creation programs.
• Support daily activities that advance product performance and strengthen customer engagement.
• Contribute to programs such as training, communications, promotions, and industry trade show activities.
• Assist in analyzing market and customer data to identify insights and support actionable plans.

3. Customer Focus

• Becomes a subject matter expert on customer expectations for their product line and the product solutions they seek.
• Helps design and execute VOC plans for the business.
• Dedicated to meeting the expectations and requirements of internal and external customers.
• Assist in generating brand and value awareness by supporting key marketing and communication initiatives.

4. Business Acumen

• Knowledgeable in current and future policies, trends, competition, and information affecting the product line.
• Analyzes sales data and trends to create actionable insights.
• Establish key performance indicators (KPIs) to measure success and effectiveness of projects.
• Develop and manage pricing strategy.
• Lead projects cross‑functionally to completion.
• Showcases strong financial and business acumen surrounding market analysis of the product category.

5. Drive For Results

• Self‑starter and consistent focus on continuous improvement.
• Maintain and grow volume within product categories.
• Can be counted on to exceed goals successfully.

6. TIDI Products, LLC, Mission, Vision, Value, Value Discipline and Behaviors

• Demonstrate and actively support TIDI Products, LLC Mission, Vision, Values, Value

7. Discipline and Behaviors.

• Demonstrate and actively support TIDI Products, LLC Mission, Vision, Values, Value Discipline and Behaviors.
• Collaborate effectively across the company and actions are consistent with Behavior Expectations.

CORE VALUES & GUIDING PRINCIPLES:

• Understands internal and external customers
• Assure a safe work environment
• Encourage individual development
• Demonstrates teamwork and flexibility/adaptability
• Demonstrates honesty
• Keep…