Marketing Manager II, Oncology - Capabilities & Operations, Congress Team

Marketing Manager II, Oncology - Capabilities & Operations, Congress Team

Company

Description:

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at

Senior Marketing Manager responsible for the planning, execution, and management of oncology-related conferences and events. The role is hybrid, requiring on-site presence at Mettawa, IL, Tuesday-Thursday.

• Own a portfolio of high value community oncology/market access congresses; thereby, leading the end-to-end (from initial brief through post-show analysis) congresses within the healthcare/life science vertical.
• Collaborate with the Community Oncology/Market Access Team to develop congress strategy, identify and clarify congress goals and objectives; thus, ensuring pre, peri, and post congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment.
• Develop and implement Standard Operating Procedures (SOPs) for High Value Community Oncology/Market Access Congresses.
• Conduct post-congress analysis and optimization:
  Close out all congresses with post-congress surveys, data analysis, and stakeholder reporting. Gather feedback and review budget recaps to inform future congress strategy and demonstrate business impact.
• Exercise strategic thinking to identify trends, recommend improvements, and shape the evolution of the congress program.
• Accountable and responsible for congress end-to-end collaborative (internal and external stakeholder) project management plan trackers to ensure beating and meeting key milestones.
• Manage project budgets and track and submit purchase orders as needed.
• Collaborate with internal and external stakeholders (Internal Abb Vie Business Services Group, Digital Lab, Office of Ethics and Compliance, Legal, Regulatory, etc.), External - (Abb Vie Congress & Engagement Vendor Partners).
• Lead the branded/non-branded asset promotional approval process (Veeva) and ensure firewall compliance.
• Cross-functional collaboration:
  
  Work closely with creative, CRM, content, and social media teams to coordinate congress messaging, collateral production, and release dates. Serve as a liaison across business development, asset/brand/function leadership, and marketing, sharing best practices and ensuring alignment of messaging, content, and deliverables.

• Initiate, execute, and strategically manage multiple projects, ensuring timely reporting of team activities, including providing project management for High Value Pre-Congress Engagements (ASCO & ASH).
• Managing event collateral:
  Partner with Abb Vies internal teams to set realistic time frames for creation and proofing to meet event rollout dates. Ensure invitations and emails are deployed timely, and coordinate creation of registration materials, badges, printed collateral, and event kits.
• Managing ancillary programs:
  Secure venues, meeting space, and manage onsite schedules. Build elevated experiences which drive measurable business outcomes and pipeline acceleration. As needed, attend events to ensure expectations are met, coordinate modifications with external partners, manage event staff and vendors, and address attendee inquiries.
• Develop and implement SOPs for high value pre-congress engagements.
• Develop and maintain project trackers for coordination of milestones.
• Lead the branded/non-branded asset promotional approval process and ensure firewall compliance.

• Design & build exhibits:
  Partner with Abb Vies Congress Agency of Record (AOR) and exhibit vendors to create impactful booths. Oversee vendor coordination inclusive of audio visual, booth design/fabrication, graphics, hospitality, shipping, and show services. Bring firsthand booth-build experience from concept through installation and dismantle (I&D).

• Promote open and transparent communication to encourage collaboration and feedback across all levels.
• Recognize and celebrate individual and team achievements to boost morale and motivation.
• Create an environment of trust, psychological safety, and respect where team members feel valued and empowered to contribute ideas.
• Hold team members accountable for deliverables while providing support and constructive feedback for improved performance.
• Foster diversity, inclusion, and equitable participation within project teams.
• Enable cross-functional collaboration, breaking down silos to leverage broader organizational strengths.
• Model and reinforce a strong work ethic, positive attitude, and adaptability to change.

• Oncology…