Digital Marketing Analyst

Digital Marketing Analyst –
Brunswick Corporation

About Brunswick

Brunswick is a global marine leader committed to innovation and challenging conventions through next‑generation technologies that transform experiences on the water and beyond. We embody the mantra “Next Never Rests™,” and offer a variety of career opportunities within united teams defining the future of marine recreation.

Innovation is the heart of our work

As a Digital Marketing Analyst you turn complex data into clear, actionable insights that fuel product improvements and marketing ROI. You collaborate with Digital Product to plan and track feature success, with Marketing to evaluate campaigns, and with Performance Marketing to optimize spend and targeting.

The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. You collaborate with Digital Product to plan and track feature success, with Marketing to evaluate campaigns, and with Performance Marketing to optimize spend and targeting.

• Data Collection & Validation
  • Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).
  • Ensure data quality and consistency across dashboards and reports.
• Campaign Analysis and Optimization
  • Analyze digital marketing campaigns across channels (Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.
  • Provide data‑driven recommendations for A/B testing and multivariate testing to optimize campaigns and improve conversion rates.
  • Use data to identify growth opportunities and recommend changes to improve marketing outcomes.
• Data Collection and Reporting
  • Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA, and ROAS.
  • Manage and interpret data from analytics platforms like Google Analytics, Oracle, CRMs, and other marketing technology.
  • Track user behavior and engagement, providing insights into customer journeys and conversion rates.
• Strategic Alignment
  • Collaborate with marketing, performance marketing, and product teams to support data‑driven strategies.
  • Utilize data to inform campaign planning, target audience segmentation, and ad spend allocation.
  • Support cross‑functional teams in setting KPIs and determining campaign goals.
• Forecasting and Budgeting
  • Conduct performance forecasting and develop models to project marketing ROI and channel‑specific growth.
  • Assist with budget allocation, ensuring campaigns are optimized across digital marketing channels.
• Market and Competitor Analysis
  • Analyze market trends, customer demographics, and competitor performance to provide actionable insights.
  • Identify new digital marketing opportunities and suggest improvements based on industry best practices.
• Insightful Analysis & Storytelling
  • Translate complex analyses (segmentation, funnel drop‑off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.

• 2+ years of professional experience involving marketing data mining, analysis, and reporting.
• Experience with Azure Synapse, Google Analytics 4, Google Tag Manager, and website tagging debugging tools.
• Working knowledge of statistical concepts that impact the accuracy of data analysis (e.g., significance testing, sampling methodologies, and using sample weights).
• Experience reviewing, cleaning, and structuring data for analysis; advanced analytical techniques such as regression and cluster analysis are a significant plus.
• Proficient with Python, SQL, and familiarity with other programming languages a plus.
• Data visualization experience in Power BI a significant plus.
• Extreme attention to detail and a passion for using data to inform and influence.
• Strong written and oral communication skills and ability to effectively convey complex and data‑related concepts to a variety of technical and non‑technical audiences.
• Excellent time management and organizational skills.
• High degree of flexibility and maturity, ability to work independently and collaboratively with others at varying levels of seniority within and outside the organization.
• Entrepr…