Technology Product Engineer - Hypertargeting Solutions

ICompany Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Take the next step in your career with an organization that strategically invests in the long-term health of the company, its technology and its people. The Abb Vie Business Technology Solutions (BTS) team shapes the digital transformation necessary for our treatments to positively impact patients' lives. In the role of Technology Product Engineer - Hypertargeting Solutions, you'll tackle complex challenges as you develop and diversify your professional experiences while helping others grow and develop their skills.

• Lead conception, design, engineering, and implementation of technology solutions by studying business needs; conferring with users; studying systems flow, data usage, and business processes; investigating problem areas;
  Routinely demonstrate initiative and creativity in leading technology solutions.
• Lead projects/programs and technical staff to develop, test and implement significant new products, or operational improvements.
• Analyzes and resolves Business problems through technology, using analytical problem-solving methods/techniques and associated tools.
• Contribute to advancement of own function by studying state-of-the-art tools, techniques, and computing equipment; participate in educational opportunities and professional organizations.
• Enforcing and expanding use of Abb Vie Common Data Model and industry standard information descriptions (ontologies, taxonomies, vocabularies, lexicons, dictionaries, thesaurus, glossaries etc....)
• Manage technology portfolio products such as Audience Builder and NBA Suggestions which support our Customer Engagement model and Marketing Automation strategy through definition of customer segmentation and personalization strategies.
• Responsible for planning and overseeing a portfolio of technology products from ideation to operation; including securing cross-functional alignment on project scope, benefits, cost, and timeline. Expected to work effectively across various IT shared services teams, external Agencies, and other Commercial business stakeholders.
• Proactively understand the business strategies and the technology needs of the business. Identify current and emerging business needs and evaluate technology solutions to balance short-term and long-term objectives. Understand both data and technology capabilities already in use across Abb Vie and recommend appropriate application within their product portfolio.

• Lead the creation of data and technology roadmaps to support the strategic needs of their product. Ensure alignment between evolving business needs and technology strategies within our technology ecosystem. Propose, initiate, and lead programs that transform processes or technology capabilities.
• Lead engagement with business teams to define and implement products strategies aligned with business goals.
• Leverage products within portfolio to create personalized experiences across various channels and touchpoints.
• Continuously optimize personalization strategies based on data analysis and performance metrics.

• Palantir Foundry Audience Builder and NBA Suggestions.
• Salesforce Marketing Cloud for automated customer journey.
• Exposure to Adobe Experience Manager (Web Portals), Veeva CRM, Mass-email and other channels
• Service Now, JIRA, Mural Boards for handling SDLC processes.
• Microsoft Office tools (PowerPoint, Excel, Word, Teams etc.)
• Highly autonomous and productive in performing activities, requiring only minimal direction from or interaction with supervisor.
• Provides technical leadership and mentors and consults with less experienced staff in planning, methods, procedures, standards, and best practices.

• Bachelor's degree in information technology, data analytics or a related field with 6+ years experience.
• Proven experience in data management (preferably Palantir Foundry) and marketing automation technology platform (preferably Salesforce Marketing Cloud) in designing and implementing data management processes and automated customer journeys technology solution across digital channels.
• Strong understanding of customer and interaction data
  Understanding of marketing automation principles and best practices.
• Proficiency in configuring and managing customer journeys in Salesforce Marketing Cloud's Journey Builder.
• Proficiency in using technology tools and platforms for data analysis and segmentation (e.g., CRM…