Marketing Manager - Oncology

Overview

As part of the IMBRUVICA marketing team, you will lead and execute healthcare provider (HCP) marketing tactics for the Chronic Lymphocytic Leukemia indication. Responsibilities include developing non-personal brand strategy, executing HCP omnichannel tactics and media, synthesizing large quantities of data and recommending analytics/analysis to identify strategic opportunities for the brand and managing the HCP promotional budget. In this role, you will collaborate with co-promote partners, agencies, and cross-functional stakeholders (Finance, Medical, Legal, Regulatory, and APEX) to deliver impactful HCP marketing initiatives.

You will oversee monthly omnichannel performance, leveraging insights to continuously optimize non-personal promotion and media initiatives to drive measurable results for HCP promotion.

Success requires strong collaboration, relationship-building, and communication (oral and written), as well as the ability to persuasively present to customers, sales teams, partners, and senior leadership. Candidates must thrive in a fast-paced environment, deliver high-quality results, and foster strong partnerships to drive business objectives. This is an excellent opportunity to join a high-performing team making a meaningful difference for patients.

• Non-personal promotion strategy development and execution
• Lead designated work streams with Agency partners and other key stakeholders for strategic planning and execution
• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
• Evaluate the effectiveness of omnichannel performance, report monthly on key metrics, and optimize yearly media plan to ensure positive return on investment and achievement of brand objectives
• Utilize marketing skills to lead the creative development and deployment of insight-driven, channel-specific, and personalized content
• Effectively communicate the strategy and objectives of your work to internal cross-functional partners and media agency to drive brand business objectives
• Work with internal cross functional groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material
• Identify problems proactively and conceptualize solutions using creativity and innovation
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Support oversight of HCP Promo Budget
• Candidates will be hired at a level commensurate with experience

• Bachelor s Degree in related field, MBA preferred
• Marketing experience with proof of building proficiencies in omnichannel marketing
• Experience in tactical planning and track record of effective execution
• Knowledge of the health care and pharmaceutical industry, Oncology experience preferred
• Preferred Qualifications:
• Experience in direct-to-physician marketing preferred
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Strong planning, project management, and organization skills, attention to detail, execution, and follow-through
• Robust communication skills (oral and written) with the ability to make persuasive presentations to customers, agencies, partners and senior leadership
• Ability to work with colleagues, internal cross functional teams (Legal, Regulatory, Medical and Project Management) to bring new field resources to market
• Financial/budgetary experience preferred
• Ability to appropriately prioritize and execute multiple critical issues and projects
• Managing agency & 3rd party relationships

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs

Note:

No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company s sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity…