Manager, Marketing Insights - Gastroenterology

Overview

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Company:
Abb Vie (Allergan Aesthetics portfolio). Abb Vie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

The Marketing Research Manager will design, implement, manage and analyze marketing research for the designated therapeutic area(s). The individual will derive insights from primary and secondary research, and partner with the commercial team to inform decision-making around brand strategies and tactics.

• Act as research lead for key commercial team relationships focused on providing strategic insight, forming a trusted relationship, and staying abreast of commercial issues.
• Be conversant with custom research methodologies, adept at supplier and stakeholder management, and independently lead custom research projects to deliver compelling strategic and tactical insight.
• Collaborate with marketing research team members to identify and bring innovative custom research approaches to the organization.
• Maintain organizational knowledge of market and competitive trends and industry developments; effectively communicate this knowledge to internal stakeholders. Possess a solid understanding of industry secondary data and syndicated sources and their strengths and weaknesses.
• Analyze market and brand trends and performance for all Franchise markets.
• Capture and communicate these trends/performance dynamics via management and publication of weekly and monthly reporting.
• Synthesize research learnings across projects and primary and secondary research to develop actionable insights and recommendations that shape commercial strategies and tactics.
• Build solid relationships as a team player, while maintaining objectivity and representing the voice of the customer.
• Monitor and manage marketing research programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

• BA or BS degree required; MBA or MA preferred with concentration in market research or marketing is a strong plus.
• 6+ years relevant marketing research experience, with at least 4 years client side marketing research experience.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Ability to interact effectively with/present to all levels of the organization, from Product Managers to Divisional Vice Presidents (verbal and written).
• Advanced knowledge of custom research methodologies.
• Proven experience as an integral member of a high performing work team.
• Strong project management skills.

• Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: the compensation range is the range of possible base pay compensation the company believes in good faith it will pay for this role at the time of posting. Individual compensation will depend on location and may be higher or lower. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term and long-term incentive programs.
• Notes:
  No amount of pay is considered wages or compensation until earned, vested, and determinable. Compensation and benefits are at the Company’s sole discretion, subject to applicable law.
• Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
• US & Puerto Rico only – to learn more, visit the Equal Employment Opportunity Employer page.
• US & Puerto Rico applicants seeking a reasonable accommodation,  to learn more.

Northbrook, IL

• Marketing and Sales

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