Director, Consumer Marketing - Psychiatry

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Candidates for this role can be located in Illinois or New Jersey and will work out of our offices in either Mettawa, IL or Florham Park, NJ.

The Director, Consumer Marketing
- Psychiatry, is responsible for all consumer-facing promotion for a large psychiatry product. Primary responsibilities include leading: (1) creation of messaging, tactics, and programs for 2 indications of a large psychiatry product, (2) design, planning, execution, tracking, and optimization of 1-2 mass market DTC campaigns, (3) consumer-focused strategic planning work, and (4) career development of a team of 4+ marketers.

Reporting to the Commercial Vice President of Psychiatry, the Consumer Marketing Director will also partner closely with the Integrated Brand Team (IBT), Media Team, and Digital Lab to drive both planning and execution. Externally, the Consumer Marketing Director will work with creative agency partners to deliver best-in-class DTC campaigns, messaging, tactics, and programs.

• Lead delivery of best-in-class consumer messaging, tactics, and marketing programs for 2 approved indications of a large psychiatry product
• Lead creation, execution, and optimization of TV and digital campaigns
• Design and shape consumer media strategy, TVC tracking/optimization, and digital tactic tracking/optimization in partnership with the Media Team, MABI, and Digital Lab
• Management of multiple agencies
• Lead creation of consumer sections of brand tactical and strategic plans, partner in creation of the overall brand strategic and tactical plans
• Participate in governance meetings, including launch prep and follow-up activities
• Develop compelling presentations to convey strategies to broad sets of stakeholder audiences, including senior executives, cross-functional leadership teams, and cross-functional partners for understanding and support of brand plans
• Create and enable career development and skill growth plans for a team of 4+ marketers
• Significant Work Activities
  -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

• Bachelor’s Degree required.
• Cross-functional and/or similar experiences including field sales, finance, regulatory, research & development and other relevant business functions, like Managed Care, MABI.

• BA/BS required; MBA strongly preferred
• At least 10 years of consumer promotion experience, including agency management and creation/execution of multiple mass-market TV campaigns
• Significant experience with mass market media, digital marketing, and relevant tracking/optimization
• Significant experience in the pharmaceutical, medical device, or biotechnology industries with a successful track record of ascending responsibility
• Demonstrates the ability to communicate ideas & make the complex easy for others to understand
• Builds strong relationships with peers and cross functional partners outside of immediate team.
• Executes highly effective working team meetings with internal and external partners and is visibly inclusive and transparent.
• Works collaboratively and proactively, maintains high degree of planning, coordination & project management skills, demonstrated ability to problem solve & resolve conflict with diplomacy.
• Strong analytical and strategic marketing skills
• Scientific acumen & therapeutic understanding, with the ability to extract insights from the analysis of complex datasets.
• Experience with launch &/or on-market commercial teams an advantage.
• Experience working within matrix-based teams and project management.
• Self-starter, learns fast, quickly grasps the essence of concepts, can change…