HCP Marketing Manager I​/II

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

The LINZESS HCP Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. This Marketing Manager will have a unique opportunity to work within a collaboration partnership and be responsible for strategic and tactical initiatives geared towards driving a competitive edge in the market and unlocking high growth channels.

The LINZESS HCP Marketing Manager will actively contribute to the design, development, and implementation of Sales Training, HCP CRM, Conference, and ISR strategies and tactical initiatives that support LINZESS HCP commercial objectives. The Marketing Manager will partner with key cross‑functional partners (marketing analytics and business intelligence, CE, clinical development, medical affairs, medical and regulatory review, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels.

This individual will lead work with multiple agencies and manage a budget.

Key Job Responsibilities for the LINZESS Marketing Manager position include but are not limited to:

• Work effectively in a high paced, integrated brand team‑based environment
• Work with cross functional partners to deliver on brand messaging across multiple initiatives
• Work with cross functional partners to develop conference presence and LINZESS/VIBERZI deliverables associated with conferences
• Set strategic direction for agencies and manage projects within time and budget parameters
• Assess market dynamics and competitive activities for the IBS market. Develop market shaping strategies, across channels and given competitive activity
• Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.

• Bachelor’s Degree
• 3-5 years of biopharmaceutical or other equivalent (relevant) experience required (i.e., device, diagnostics, or CPG)
• Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
• Proven ability to lead and influence cross‑functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Strong written, verbal, and interpersonal skills

Preferred:

• MBA
• 3-5 years of marketing (brand or product management) experience
• Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
• Proven connectivity to field sales force; alignment to communications

"Talent will be hired at a level commensurate with experience."

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
  
  This range may be modified in the future.
• We offer a comprehensive package of benefits including paid…