Marketing Manager, Texas McCombs

Job Posting

Title:

Marketing Manager, Texas McCombs Hiring Department:
Red McCombs School of Business Position Open To:
All Applicants Weekly Scheduled

Hours:

40 FLSA Status:
Exempt Earliest

Start Date:

Immediately Position Duration:
Expected to Continue

Location:

UT MAIN CAMPUS

Texas McCombs is a top business school at the center of one of the most innovative cities in the U.S. The McCombs community champions hands‑on experiences alongside the ground‑breaking research and thought‑leadership of a world‑class faculty. The collaborative spirit and enterprising drive of the Longhorn alumni network, one of the largest university networks in the world, is embedded in our culture, making us human‑centered and future‑focused in all our endeavors.

We are shaping those who will shape tomorrow, and solving challenging problems while remaining committed to creating a community that is dynamic, supportive, and challenging. What starts here really does change the world.

For more information about Texas McCombs please visit: https://(Use the "Apply for this Job" box below)./

Purpose The McCombs School of Business Marketing Manager will develop and implement marketing and pipeline strategies for a variety of graduate programs to support Texas McCombs’ efforts to attract and engage prospective graduate students. As a member of the Chief Marketing and Communications (CMCO) team, the Marketing Manager must demonstrate initiative and a strong interest in identifying opportunities to connect with prospective audiences through thoughtful, integrated, multi‑channel campaigns grounded in data and performance insights.

The ideal candidate is a motivated, digital‑first marketer who brings strong attention to detail, values collaboration, and is eager to learn and continuously improve processes and outcomes. This role requires the ability to build effective relationships with program partners and internal stakeholders while executing campaigns that guide prospects through the application journey. The Marketing Manager understands the importance of prospect segmentation, timely and relevant messaging, and ongoing optimization, including measuring campaign performance and adjusting strategies as needed.

This role will support multiple graduate program marketing streams and report to the Assistant Director of Graduate Programs Marketing.

• Create a coordinated and comprehensive annual marketing strategy in collaboration with graduate admission subject matter experts and program directors to engage and influence prospective students.
• Develop content, messaging and communications strategies to attract and convert prospective students into the graduate program recruitment pipeline.
• Maintain knowledge of McCombs graduate programs, target personas, messaging strategies and competitive differences.
• Seek and obtain consultation and alignment from program directors, leadership, and stakeholders around the school on the marketing and content plan.

• Guide the campaign development process from start to finish, build a focused strategy, logically sound campaign action plan, lead campaign kickoffs internally and with stakeholders, facilitate concepts and creative reviews (both internally and with graduate program stakeholders), and negotiate approvals.
• Manage the development of compelling and informative marketing materials, such as brochures, fact sheets, videos, testimonials, website content, email content, SMS content and manage the inventory of marketing materials.
• Implement best‑in‑class marketing practices; segment and leverage the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness of our selected targets.
• Establish and manage PPC and social media ad campaigns that generate high‑quality leads.
• Convert targeted prospects through calls‑to‑actions, landing pages, and content offers.
• Project manage multiple campaigns simultaneously to McCombs and UT brand and communications standards.
• Partner with the creative team to develop high‑impact, on‑brand advertising and marketing assets. Create content, including graphics and copy, for PPC ads,…