Marketing Director, Oncology
Job in
Mettawa, Lake County, Illinois, USA
Listing for:
AbbVie
Full Time
position
Listed on 2026-01-16
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager, Marketing Strategy
-
Healthcare
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly
USD
80000.00
100000.00
YEAR
Job Description & How to Apply Below
Location: MettawaCompany Description
Abb Vie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issuesत्तर and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.
Job Description Leads the development and execution of marketing strategies for both healthcare provider (HCP) promotion and patient marketing initiatives for ELAHERE. Provides strategic leadership and fosters cross‑functional collaboration across the enterprise. Leverages data, analytics, and a strategic mindset to drive both HCP engagement and patient awareness/activation. Demonstrates strong P&L ownership. Orchestrates work across internal teams and external agencies/partners with an integrated approach to execution of tactics.
Responsibilities
Owns and sets the vision for HCP promotion and patient marketing strategies, portfolio plans, and resource allocation. Aligns overall strategy to enterprise objectives, ensuring a cohesive 'One Abb Vie' approach.Sets direction and priorities HCP and patient marketing. Influences and aligns internal stakeholders (medical, regulatory, commercial, field teams, training) and agency partners. Coaches and develops direct and extended teams in both HCP and patient engagement tactics. Represents the Marketing Team perspective on internal cross‑functional teams.Develops, implements, and monitors marketing brand and tactical plans for HCP and patient segments using established frameworks. Ensures campaign effectiveness and compliance with promotion regulations. Owns congress strategy and execution.Continuously evaluates HCP prescribing behavior, patient needs, and market dynamics to optimize strategic direction and tactical delivery. Leverages insights to inform strategies for both audiences.Adjusts tactics and business plans to deliver financial, share, and engagement objectives, driving brand growth across all stages of the product lifecycle.Partners with medical, regulatory, Precision Medicine, Medical Expert Engagement Marketers (MEEMs), market access, field sales, advocacy, Congress Participation planners and external agencies to ensure seamless integration of HCP and patient marketing efforts. Close collaboration with the Director of NPP/Omni Channel/Strategy to ensure alignment on overall strategy, messaging and coordinated rollout of field tools.Utilizes data and analytics to measure ROI, optimize campaigns, and inform future marketing investments for HCP and patient segments.Maintains compliance with industry guidelines for both HCP and patient marketing. Promotes and implements best practices, elevating the team’s expertise in compliant marketing. Partners with Legal and OEC as needed for planning and executional direction.Oversees budget, vendor management, and agency relationships tied to HCP and patient marketing activities.Qualifications
Bachelor’s Degree required.
- Significant experience in pharmaceutical marketing, including roles focused on HCP promotion and patient marketing.
- Demonstrated cross‑functional leadership with exposure to field sales, financeിട്ട, regulatory, medical, R&D integration;
Precision Medicine, market access, or Managed Care. - Strong strategic, analytical, storytelling, and project management skills.
- Proven experience collaborating with agencies and managing complex marketing campaigns involving compliance.
- Excellent communication and stakeholder management abilities.
- Familiarity with the regulatory environment for HCP and patient marketing in pharma.
- Experience with data/analytics tools and optimizing marketing strategy accordingly.
- Leadership experience with direct, indirect, and cross‑functional teams.
- Master’s Degree, MBA, or relevant advanced degree preferred.
Additional Information
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it…
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