Marketing Manager

Location: Sullivan

Marketing Manager Conxxus Fiber Internet | A Metro Communications Company

Location:

Sullivan, IL

Reports To:

Operations Manager Department:
MarketingFLSA Status:
Exempt About UsConxxus is a fast-growing residential fiber-to-the-home (FTTH) internet provider serving communities across Illinois, with a subscriber base of roughly 56,000 customers and continued expansion planned across existing and new markets in 2026 and beyond. Conxxus is also in the process of launching Conxxus Mobile, a wireless service offering that will extend the brand into mobile and deepen bundled relationships with existing broadband customers.

We are committed to delivering reliable, high-speed fiber internet and exceptional customer service, and we are looking for a dynamic Director of Marketing to lead our marketing efforts and drive growth in close collaboration with our Sales, Community Development, and Business Systems leaders.

Job Summary The Marketing Manager owns marketing strategy and execution across the full Conxxus portfolio, including residential FTTH and the emerging Conxxus Mobile product line. This role has a particular emphasis on lead generation, brand development, pricing and promotional strategy, and aligning marketing activity with sales and operational objectives. The ideal candidate is a strategic thinker who can manage a growing team, collaborate closely with other functional leaders, and implement innovative, data-driven campaigns that drive customer acquisition and retention as Conxxus scales.

Key Responsibilities Strategic Leadership Develop and execute a comprehensive marketing strategy to drive growth and achieve company goals across FTTH and Conxxus Mobile.

Collaborate with Sales, Community Development, and Business Systems leaders to align marketing strategy with sales targets and platform capabilities, ensuring seamless communication and goal-sharing.

Monitor and analyze market trends, customer behavior, and the competitive landscape (including regional providers such as Mediacom, Frontier, and T-Mobile Home Internet) to identify opportunities and inform strategy.

Conduct SWOT analyses on competitors and emerging players in current and future markets to identify strengths, weaknesses, opportunities, and threats.

Provide actionable insights based on SWOT analyses and benchmarking data to adapt marketing strategies and position Conxxus competitively in new and existing markets.

Own brand positioning across all channels, anchored to the company's core pillars (currently built around real fiber infrastructure and local presence), ensuring every campaign and touchpoint reinforces a consistent brand story.

Lead Generation Design and manage innovative lead generation campaigns to increase brand awareness and customer acquisition across both FTTH and mobile product lines.

Establish and track key performance indicators (KPIs) for lead generation initiatives, reporting on ROI and campaign effectiveness on a consistent, repeatable cadence.

Leverage digital tools and platforms, such as SEO, SEM, email marketing, and social media, to optimize lead generation and channel mix.

Develop go-to-market and cross-sell campaigns to support the Conxxus Mobile launch, including bundled offers with existing FTTH service.

Brand Management Drive brand consistency across all communication channels, ensuring Conxxus is positioned as a trusted, reliable leader in both the ISP and mobile markets.

Oversee content creation, advertising, and public relations efforts to elevate the brand.

Manage pricing and promotional strategy in partnership with Sales, including plan structure, contract-term offers, and compliance with FCC labeling and other advertising disclosure requirements.

Manage external agency relationships and website…