Senior Manager, Marketing Analytics

• Compensation: USD 124,500 - USD 236,500 - yearly

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  .

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Abb Vie’s Dermatology Franchise is seeking a strong analytical candidate to join a high-performing team supporting the new launches of RINVOQ in Vitiligo and Alopecia Areata. RINVOQ, Abb Vie’s JAK inhibitor with a proven track record across multiple immunology indications, is now entering the market in these two serious dermatological conditions with significant unmet need. This is a unique opportunity to use analytics to drive early uptake, optimize investment, and accelerate growth across two new launches.

Major Responsibilities:

• Analyze physician, patient, account, and competitive data at national and sub-national levels to track early launch performance, understand uptake and market dynamics in Vitiligo and Alopecia Areata, and identify opportunities and barriers to growth
• Drive the launch learning agenda by analyzing patient journeys, new-to-brand and switch dynamics, treatment patterns, persistence, and competitive response across both new indications – translating findings into actionable insights and tactical adjustments
• Develop fact-based promotional investment strategies and guide investment decisions through marketing mix and business optimization analyses to maximize performance and influence business growth across both new launches
• Develop near‑term launch KPIs and longer‑term ROI measurements, and manage ongoing performance reporting, to inform recommendations that optimize personal and non‑personal promotional channels
• Support brand planning and financial forecasting by providing analytical inputs into the annual plan, long‑range plan, and monthly estimates, ensuring assumptions are updated with actual launch performance; serve as a key conduit to Forecasting
• Understand sub‑national drivers of performance, including differences in dermatologist targeting and customer response across Vitiligo and Alopecia Areata, as well as cross‑brand dynamics within the broader dermatology and RINVOQ portfolio, across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues while meeting key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Lead fast-paced ad‑hoc analytics projects, proactively identifying key business questions on product performance that inform strategic and tactical decision‑making and the brand planning process, integrating multiple stakeholder perspectives
• Effectively work with cross‑functional partners to deliver integrated analytics that reflect the diverse contributions across functions
• Lead contract support and external suppliers to enhance the use of advanced modeling and analytic methods and fully leverage available data assets to produce actionable results

• Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
• 7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience with in the Pharma/Biotech industry is a plus.
• Strong…