Sr. Sales Rep

Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us!

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

The Sr Sales Representative is responsible for developing and managing customer relationships while driving profitable growth across a designated territory. This role serves as a trusted advisor by identifying opportunities, recommending products and services, and delivering solutions that help customers achieve their operational and business objectives. The Sr Sales Representative develops business plans, grows market share, and collaborates with cross-functional teams to deliver an exceptional customer experience.

The role also supports Wilbur-Ellis business goals through strategic territory management, sales planning, and customer engagement. Success in this position requires strong relationship-building, consultative selling, business acumen, and technology adoption.

• Develop and execute territory business plans to achieve sales, margin, and growth objectives
• Establish, maintain, and expand relationships with existing and prospective customers
• Identify customer needs and recommend products, services, and solutions that provide value and support customer success
• Conduct regular customer visits and business reviews to understand customer goals, challenges, and opportunities
• Generate new business through prospecting, networking, referrals, and lead generation activities
• Manage a sales pipeline and maintain accurate forecasting of opportunities, revenue, and customer activity
• Collaborate with agronomy, technical, operations, customer service, and supply chain teams to deliver customer solutions
• Negotiate pricing and contract terms within established company guidelines
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities
• Participate in customer events, industry meetings, trade shows, and community activities to strengthen market presence
• Maintain compliance with company policies, safety standards, regulatory requirements, and ethical business practices
• Support collection efforts and partner with finance teams to manage customer credit and payment issues when needed
• Maintain accurate customer, opportunity, and sales activity records within company systems

• Proven experience in sales, account management, agriculture, agribusiness, crop inputs, animal nutrition, specialty products, or a related industry
• Demonstrated success achieving sales goals and developing customer relationships
• Strong business acumen and understanding of sales planning, forecasting, and profitability management
• Experience developing and executing territory strategies to grow revenue and market share
• Strong problem-solving and consultative selling skills
• Excellent verbal, written, presentation, and interpersonal communication skills
• Ability to work independently while effectively collaborating with cross-functional teams
• Valid driver’s license and ability to travel throughout the assigned territory
• Bachelor’s degree in Agriculture, Agribusiness, Business, Marketing, or a related field preferred; high school diploma or equivalent required

• Experience using CRM systems, digital sales tools, and Microsoft 365 applications, including Microsoft Teams, to manage customer relationships, sales activities, and collaboration
• Ability to leverage business data, reporting tools, and analytics to support forecasting, territory planning, and…