Sr. Sales Rep

Investing in You, join a 100-year-old, family-owned leader in Ag - and grow with us! Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

The Sr Sales Representative is responsible for developing and managing customer relationships while driving profitable growth across a designated territory. This role serves as a trusted advisor by identifying opportunities, recommending products and services, and delivering solutions that help customers achieve their operational and business objectives . The Sr Sales Representative develops business plans, grows market share, and collaborates with cross-functional teams to deliver an exceptional customer experience.

The role also supports Wilbur
- Ellis business goals through strategic territory management, sales planning, and customer engagement. Success in this position requires strong relationship-building, consultative selling, business acumen, and technology adoption.

• Develop and execute territory business plans to achieve sales, margin, and growth objectives
• Establish, maintain , and expand relationships with existing and prospective customers
• Identify customer needs and recommend products, services, and solutions that provide value and support customer success
• Conduct regular customer visits and business reviews to understand customer goals, challenges, and opportunities
• Generate new business through prospecting, networking, referrals, and lead generation activities
• Manage a sales pipeline and maintain accurate forecasting of opportunities, revenue, and customer activity
• Collaborate with agronomy, technical, operations, customer service, and supply chain teams to deliver customer solutions
• Negotiate pricing and contract terms within established company guidelines
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities
• Participate in customer events, industry meetings, trade shows, and community activities to strengthen market presence
• Maintain compliance with company policies, safety standards, regulatory requirements, and ethical business practices
• Support collection efforts and partner with finance teams to manage customer credit and payment issues when needed
• Maintain accurate customer, opportunity, and sales activity records within company systems

• Proven experience in sales, account management, agriculture, agribusiness, crop inputs, animal nutrition, specialty products, or a related industry
• Demonstrated success achieving sales goals and developing customer relationships
• Strong business acumen and understanding of sales planning, forecasting, and profitability management
• Experience developing and executing territory strategies to grow revenue and market share
• Strong problem-solving and consultative selling skills
• Excellent verbal, written, presentation, and interpersonal communication skills
• Ability to work independently while effectively collaborating with cross-functional teams
• Valid driver's license and ability to travel throughout the assigned territory
• Bachelor's degree in Agriculture , Agribusiness, Business, Marketing, or a related field preferred; high school diploma or equivalent required

• Experience using CRM systems, digital sales tools, and Microsoft 365 applications, including Microsoft Teams, to manage customer relationships, sales activities, and collaboration
• Ability to leverage business data, reporting tools, and analytics to support forecasting, territory planning,…