Digital marketing

#### Digital marketing##### Sudha Solutions
* Borivali (West), Mumbai#### Description#### Role and Responsibilities* . Search Engine Optimization (SEO):  ○ Conduct comprehensive keyword research to align with business goals.  ○ Optimize website content, meta tags, and URLs for improved organic rankings.  ○ Monitor and analyze website performance using tools like Google Analytics, SEMrush, or  Ahrefs.  ○ Build quality backlinks through ethical link-building strategies.  ○ Conduct technical SEO audits and implement necessary fixes.

2. Social Media Management:  ○ Develop, curate, and publish engaging content across platforms such as Instagram,  Facebook, Linked In, and Twitter.  Create and execute social media strategies to increase brand awareness and  engagement.  ○ Monitor social media trends and competitor activity to identify growth opportunities.  ○ Respond to customer inquiries and comments in a timely and professional manner.  ○ Use analytics tools to measure and improve campaign performance.

3. Google & Social Media Paid Ads:  ○ Plan, create, and manage pay-per-click (PPC) campaigns on Google Ads and social media  platforms like Facebook, Instagram, and Linked In.  ○ Conduct A/B testing to optimize ad performance and maximize ROI.  ○ Analyze campaign performance metrics and generate detailed reports.  ○ Collaborate with the design team to create visually appealing ad creatives.  ○ Stay updated on the latest trends in digital advertising and ensure compliance with  platform policies.  

Competitive salary and performance-based incentives.  
● Opportunities for professional growth and learning.  
● A collaborative and dynamic work environment.  
● Flexible work hours and policies| Designation | : | Digital marketing || Work experience | : | 2-5 |###

Skills:

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