Digital Content Specialist

EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.

Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.

Custom Truck One Source and its manufacturing arm, Load King, are seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email, social media, and content channels. This role is approximately 70% campaign coordination and project management, keeping campaigns, calendars, vendors, and stakeholders moving on time and on brand, and 30% hands-on content creation, including blog posts, email copy, and social content.

• Coordinate and execute multi-channel content campaigns (email, social media, blog) in partnership with the Digital Content Manager
• Own marketing coordination for monthly auctions, including email campaigns, social media promotion, and asset collection
• Maintain marketing calendars and project timelines across all active campaigns
• Field and fulfill marketing requests from sales teams, including email communications and promotional materials
• Coordinate photography, video, and visual assets for campaigns, including on-site shoots (contributes to ~30% travel)
• Manage external contractors (copywriters, designers, videographers) including developing project scopes aligned with company branding and voice

• Write and publish blog posts, email copy, social media content, and other web content
• Translate technical and industry-specific subject matter into clear, engaging content for customer audiences
• Ensure all content aligns with Custom Truck One Source and Load King brand voice, values, and visual standards

• Test, measure, and analyze reach, engagement, and campaign effectiveness
• Report results to stakeholders and identify opportunities to improve future campaigns and content

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• Solid understand of marketing principles
• 3+ years of experience in digital marketing, with demonstrated campaign coordination or marketing project management experience
• Experience with marketing automation platforms (Hub Spot, Pardot, Marketo, or similar)
• Hands-on experience managing business social media accounts (Linked In, Facebook, You Tube, Instagram)
• Strong writing and editing skills. Writing samples required with application
• Proven ability to manage multiple projects and deadlines simultaneously with minimal oversight
• Experience coordinating with external vendors or contractors
• Working knowledge of SEO fundamentals and their impact on content
• Comfortable using AI writing and productivity tools to work efficiently

• Experience in construction, manufacturing, heavy equipment, or a related industrial B2B environment
• Basic graphic or video editing skills (Canva, Adobe Creative Suite, or similar)

• Attendance - The ability to work as scheduled with punctual attendance, Monday-Friday plus any additional hours necessary to meet business needs.
• Ability to work outdoors as needed in all temperature conditions.
• Ability to coordinate and work with customers via phone, email, and in-person for planning and capturing social media assets.
• Ability to travel (up to 30%) for off-site content projects and events

• Occasional lifting, carrying, pushing, and/or pulling, kneeling, crouching in order to capture content and set-up backgrounds.

• 401(k) with Employer Match
• Competitive Health Care
• Dental, Vision, and Life Insurance
• Paid Vacation, Sick and Holidays
• STD/ LTD
• Partner Discounts
• Investment in Employee Development

Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunit